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# Geometric Tonal Luxe Sneakers
Balenciaga's Drive Sneakers are Designed with a Stark Colorway

By Amy Duong | Published 2020-07-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/drive-sneaker
References: [hypebeast](https://hypebeast.com/2020/7/balenciaga-drive-sneakers-72i-ofy002-release) & [luisaviaroma](https://www.luisaviaroma.com/en-hk/p/balenciaga/men/sneakers/72I-OFY002?ColorId=NjAxOQ2&SubLine=shoes&CategoryId=97&lvrid=_p_dA53_gm_c97&aka_re=1)

[Balenciaga's](https://www.trendhunter.com/trends/basketball-sneaker-1) latest Drive sneakers are stark and bold informed by its latest colorway that is detailed by the red accents throughout the model. The [luxury fashion house](https://www.trendhunter.com/trends/balenciaga-city-sneaker) originally launched a more muted option of the model and the bold update prepares for the summer season more accordingly.

The design of the shoe boasts multiple layers and blends a variety of textures with the fusion of materials and colors. The top of the shoe features "Drive" adorned on the black rubber overlays accompanied by round laces and a white mesh material to contrast. Additional branding can be found on the leather panel that travels from the upper quarter all the way to the heel area and ending at the lower midsection.

Image Credit: LUISAVIAROMA

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 68% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Luxe Sneakers:** The rise of luxury sneakers presents an opportunity for brands to create high-end, fashion-forward footwear with unique designs.
- **Geometric Design:** Incorporating geometric shapes into product design allows for visually striking and modern aesthetics, attracting a contemporary consumer base.
- **Colorway Updates:** Updating colorways of existing products can refresh a brand's image and appeal to new customer segments.

### Industries Being Reshaped

- **Luxury Fashion:** Luxury fashion brands can capitalize on the growing demand for high-end sneakers by creating unique, luxury sneaker collections.
- **Footwear:** Footwear brands can leverage geometric designs to create visually appealing sneakers that stand out in a competitive market.
- **Branding and Marketing:** Branding agencies and marketers can help fashion brands strategically update their colorways to attract new customers and maintain brand relevancy.

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