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# Villainous Driving Schools
Jaguar's Villain Academy Teaches How to Drive Like a Villain

By Laura McQuarrie | Published 2014-06-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/drive-like-a-villain
References: [jaguar.promo.eprize](https://jaguar.promo.eprize.com/villain/?affiliate_id=jaguarusa) & [rsvpjaguar](https://www.rsvpjaguar.com/villain/index.aspx)

Since last year's Super Bowl, [Jaguar](https://www.trendhunter.com/trends/copy-nothing-campaign) has been promoting its luxury cars with the 'It's Good to be Bad' campaign, including videos on how to 'Sound Like a Villain, and 'Drive Like a Villain.' While it was entertaining to watch Tom Hiddleston have all the fun, on May 10th, Jaguar recently set up the Villain Academy at [Circuit of the Americas](https://www.trendhunter.com/trends/p1-motor-club), where people could learn to "Master the Art of the Getaway" and test drive a Jaguar F-TYPE R Coupe.

Jaguar enthusiasts and owners were invited to take full advantage of the auto's 550 hp through stunts like relay autocross courses, getaway runs, high-speed laps and other evasive driving maneuvers. With this being the full embodiment of the #GoodToBeBad campaign, people got a taste of what it really might be like to be nefarious for a day.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 5% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Car Promotions:** Opportunities to promote luxury cars through immersive and entertaining campaigns, like Jaguar's 'It's Good to be Bad' campaign.
- **Experiential Driving Experiences:** Increasing demand for unique and interactive driving experiences, such as the Villain Academy at Circuit of the Americas.
- **Evasive Driving Training:** Growing interest in specialized training programs that teach evasive driving maneuvers and enhance driving skills.

### Sectors Adopting This

- **Automotive:** Automotive industry can leverage immersive and experiential marketing campaigns to promote luxury cars and engage customers in unique driving experiences.
- **Entertainment:** Entertainment industry can collaborate with luxury car brands to create captivating content and experiences that align with villainous themes and campaigns.
- **Training and Education:** Training and education industry can tap into the demand for specialized driving programs, offering training courses and workshops for evasive driving and defensive driving skills.

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