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# Drive-In Summer Concerts
Live Talk is Hosting a Social Distance-Friendly Drive-In Event

By Laura McQuarrie | Published 2020-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/drive-in-event
References: [twitter](https://twitter.com/julytalk/status/1260662454612365315/photo/1) & [julytalk](https://www.julytalk.com/drive-in)

It's unclear when people will be able to be shoulder-to-shoulder with others at concerts and music festivals but some bands are getting creative when it comes to sharing live music—such as by hosting drive-in events. While many artists are turning to social media, there's something undeniably different about an in-person experience and indie rock band July Talk is introducing an August show that sticks to social distancing protocols by uniting people from the safety of their cars.

The drive-in summer concert experience promises a full 90-minute live set, where attendees will be able to "watch from the comfort and safety of their cars as live feed video of the show is projected onto the drive-in screens."

Image Credit: July Talk

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 34% | Activity: 57% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Drive-in Summer Concerts:** Disruptive innovation opportunity: Develop technology for delivering live feed video of concerts to drive-in screens, providing a socially distant but in-person concert experience.
- **Social Distancing Protocols:** Disruptive innovation opportunity: Create solutions for hosting events that allow people to safely gather while adhering to social distancing guidelines.
- **In-person Experiences:** Disruptive innovation opportunity: Explore ways to enhance and replicate in-person experiences for people who prefer physical events over virtual interactions.

### Sectors Adopting This

- **Entertainment:** Disruptive innovation opportunity: Develop new models for delivering immersive entertainment experiences in a socially distant environment.
- **Event Planning:** Disruptive innovation opportunity: Find innovative ways to plan and execute events that prioritize the safety and well-being of attendees.
- **Technology:** Disruptive innovation opportunity: Create advanced technological solutions for streaming live events to large screens in outdoor spaces.

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