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# Culinary Drive-In Cinemas
The Lexus Culinary Cinema Elevates the Drive-In Movie Experience

By Laura McQuarrie | Published 2020-11-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/drive-in-cinemas
References: [prnewswire](https://www.prnewswire.com/news-releases/lexus-culinary-cinema-elevates-drive-in-theater-with-gourmet-dining-experience-301173839.html) & [LexusNewsroom](http://LexusNewsroom.com)

Due to the need for socially distanced events, drive-in cinemas have become popular once again and Lexus offered an experience of its own with the [Lexus Culinary Cinema](https://www.trendhunter.com/trends/lexus-film-masters-challenge). The three-night [gourmet drive-in movie event](https://www.trendhunter.com/trends/tiffinspired-food-beverage) in Los Angeles treated movie-goers to [chef-created dinners](https://www.trendhunter.com/trends/saratoga-supper-club) inspired by the featured films.

For three consecutive sold-out nights, drivers were able to have a comfortable dinner and a movie experience based on Once Upon a Time in Hollywood, Sideways and Little Miss Sunshine. Tickets for the experience were priced at just $25 per person and included pre-movie trivia, admission to the film, the three-course meal and a complimentary gift bag. The event gave drivers the chance to experience the work of Lexus Culinary Masters like Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi.

Image Credit: Lexus

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 64% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Gourmet Drive-in Cinemas:** In the wake of social distancing, drive-in cinemas are back and ready to provide distinct culinary-based cinema experiences.
- **Chef-inspired Movie Events:** The popularity of cinema-based events is quickly rising, with major brands taking the lead in offering immersive cinema and dining experiences.
- **Drive-in Meal Service:** Drive-in dining experiences are becoming more innovative, featuring chef-curated menus for guests to enjoy from the comfort of their cars.

### Industries Being Reshaped

- **Hospitality Industry:** Drive-in events are becoming more popular in the hospitality industry, allowing movie-goers to enjoy safe, socially distanced communal environments.
- **Automotive Industry:** Carmakers are beginning to incorporate the movie cinema experience into their products, creating opportunities for prospective customers to envision the car as a space to relax and unwind.
- **Film Industry:** The film industry can explore opportunities for promoting their cinema releases through sponsored drive-in events that alternate as marketing campaigns.

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