# Modern Grunge Portraits The Drive Ben Trovato Editorial is Haute and Hazy By Jana Pijak | Published 2013-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drive-ben-trovato References: [bentrova.to](http://bentrova.to/stories/fashion-editorial/drive/) & [bentrova.to](http://bentrova.to) London based photographer Claire Huish captures the 'Drive' Ben Trovato exclusive editorial. This striking portrait series has a nostalgic vibe referencing a strong [grunge influence](https://www.trendhunter.com/trends/the-october-collection) along with 80s imagery and wardrobe styling. Showing off pink-hued lighting and hazy filtering effects, these [modern glamour shots exude femininity](https://www.trendhunter.com/trends/songs-of-siren). Model Justine is edgy sporting three different hair looks that range from sleek long locks to messy up-dos. The Drive Ben Trovato exclusive also references the [popular Ryan Gosling film](https://www.trendhunter.com/trends/il-pranzo-campaign) of the same name and substitutes electric hued neon lights with a blurred rosy glow. A modernized take on a retro grunge aesthetic, these pastel portraits reinvent a classic cultural movement for a new generation of fashion followers. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Modernized Geisha Aesthetics:** Opportunities for creating a new generation of fashion by presenting a modernized version of traditional Japanese Geisha aesthetics. - **Nostalgic Electro-geisha Influences:** Opportunities for the addition of 80s imagery in fashion photography. - **Hazy Filtering Effects:** Opportunities for exploring the implementation of hazy filtering effects when taking fashion photographs. ### Who This Affects Most - **Fashion:** Opportunities for incorporating traditional Japanese Geisha aesthetic in fashion photography. - **Photography:** Opportunities for creating and exploring new styles of fashion photography. - **Beauty:** Opportunities for taking inspiration from traditional Japanese Geisha aesthetics to incorporate and modernize the style for contemporary beauty trends. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)