# Thai Automotive Safety Apps The Drive Awake App Directs Sleepy Drivers to the Nearest Coffee Shop By Michael Hines | Published 2013-08-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drive-awake-app References: [walyou](http://walyou.com/cafe-amazon-drive-awake-app-prevents-drivers-from-sleeping/) & [itunes.apple](https://itunes.apple.com/us/app/id598888792?mt=8) The Drive Awake app has been created to help make the roads in Thailand safer. The app was designed by the Thai coffee chain [Cafe Amazon](https://www.trendhunter.com/trends/portable-coffee-maker-1) and uses [eye-tracking technology](https://www.trendhunter.com/trends/eye-health-app) to tell when a driver is dosing off. For starters, the phone must be mounted at eye level for the app to work. Once the app detects that you've closed your eyes a loud bird call will sound. After the bird call your phone will direct you to the nearest Cafe Amazon location. The app is a clever piece of marketing and it will hopefully lead to safer roads in Thailand. Here's hoping [Starbucks](https://www.trendhunter.com/trends/starbucks-green-dot-assist) steps their game up and develops something similar to the Drive Awake app. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Eye-tracking Technology:** Using eye-tracking technology to detect drowsy drivers and alert them to nearby safety locations. - **Road Safety Apps:** Developing mobile applications that promote safe driving practices and direct drivers to safety locations. - **Marketing Through Safety:** Using innovative safety apps as a marketing strategy to raise brand awareness and promote customer loyalty. ### Industries Being Reshaped - **Automotive:** Integrating eye-tracking technology into vehicles to enhance road safety and prevent accidents. - **Tech:** Producing advanced eye-tracking software and hardware for the development of safety applications and systems. - **Food and Beverage:** Partnering with safety apps to offer rewards, discounts, or promotions at affiliated locations to enhance customer engagement. ## Related on Trend Hunter - [Phygital Thai Coffee Flagships](https://www.trendhunter.com/trends/true-coffee.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Caffeine Tracker Tools](https://www.trendhunter.com/trends/caffeine-intake.md) - [Caffeine Intake-Tracking Apps](https://www.trendhunter.com/trends/alyx-app.md) - [Regional Travel Apps](https://www.trendhunter.com/trends/freedom-world-app.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Upright Cafe Sleeping Pods](https://www.trendhunter.com/trends/nescaf-harajuku.md) - [Audio Sleep Detection](https://www.trendhunter.com/trends/smart-sleep-timer.md)