# Duct Tape Wedgies Driu & Tiago Play With Creative Cinching in Wonderland Magazine By Marissa Brassfield | Published 2011-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/driu-tiago-wonderland-magazine References: [fashiongonerogue](http://fashiongonerogue.com/alina-baikova-driu-tiago-wonderland/) & [wonderlandmagazine](http://www.wonderlandmagazine.com/) For the latest issue of Wonderland Magazine, photography duo Driu & Tiago capture a wrapped-up Alina Baikova. Stylist Grace Cobb used duct tape and plastic wrap judiciously to creatively cinch outfits from [Prada](https://www.trendhunter.com/trends/paper-show-space), Louis Vuitton and Miu Miu. The way in which the outfits are cinched gives Alina Baikova an androgynous look. In some photos, her breasts are bound; in others, her hips are wrapped tightly. The oddest images of the editorial are those in which Baikova's rear end is cinched in a wedgielike fashion, such as the first shot in the gallery. Her minimalist, natural makeup and slicked-back hair only add to the editorial's [gender-bending aesthetic](https://www.trendhunter.com/trends/shapes-we-take). Duct tape and plastic wrap have been used for decades in the fashion industry as [quick figure fixes](https://www.trendhunter.com/trends/calvin-klein-shapewear), insulation for hair treatments and impromptu alternatives to sewing kits; it's no wonder Driu & Tiago played up these elements for Wonderland Magazine. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-bending Fashion:** Disruptive innovation opportunity: Develop gender-fluid clothing lines that challenge traditional fashion norms. - **Creative Figure Fixing:** Disruptive innovation opportunity: Create innovative alternatives to traditional sewing kits using materials like duct tape and plastic wrap. - **Unconventional Styling Techniques:** Disruptive innovation opportunity: Explore unconventional methods to cinch, wrap, and style garments for unique and eye-catching fashion looks. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate unconventional materials and techniques into clothing design and manufacturing processes. - **Beauty:** Disruptive innovation opportunity: Develop new beauty treatments that use duct tape and plastic wrap as insulation for hair or skin. - **Photography:** Disruptive innovation opportunity: Experiment with unique styling techniques, such as cinching and wrapping, to create visually striking and boundary-pushing editorial shoots. ## Related on Trend Hunter - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Wrinkled Plastic Film-Wrapped Furniture](https://www.trendhunter.com/trends/paul-coenen-1.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md)