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# Rural Distribution Networks
Drishtee is an Indian Social Enterprise Improving Access

By Tiana Reid | Published 2013-05-16 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/drishtee
References: [facebook](https://www.facebook.com/drishteeindia) & [drishtee](http://www.drishtee.com/)

Drishtee is a social enterprise based in India that attempts to improve access to people living in rural communities through a series of distribution networks. Like many organizations working in the field, Drishtee is a tad wary of strict definitions.

"Drishtee is a social enterprise focused exclusively on rural India," they write on their website. "But while that puts us in a decidedly exclusive category, it doesn’t begin to tell the complete story of who Drishtee is and what makes us special. That’s because Drishtee is as much about character as capabilities."

Some of the programs that Drishtee offers includes e-governance, financial education, product distribution and health services.

**Contact Information**
Drishtee [website](http://www.drishtee.com/)
Drishtee on [Facebook](https://www.facebook.com/drishteeindia)
Drishtee on [Twitter](https://twitter.com/drishteeindia)
Drishtee on [Google Plus](https://plus.google.com/103236569585969406725/posts)
Drishtee on [YouTube](http://www.youtube.com/user/drishteerural/feed)
Drishtee on [LinkedIn](http://www.linkedin.com/company/drishtee)

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 7% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Rural Distribution Networks:** Drishtee's approach shows how rural distribution networks offer opportunities to provide access to underserved communities.
- **E-governance in Rural Communities:** Drishtee's e-governance program demonstrates opportunities to provide access to government services in rural communities.
- **Integrated Rural Services:** Drishtee's integrated approach to providing financial education, product distribution, and health services offers opportunities to serve the needs of rural communities.

### Sectors Adopting This

- **Social Enterprise:** Drishtee's model of providing access to underserved communities through distribution networks offers opportunities for social enterprises to make a difference.
- **Fintech:** Drishtee's financial education program and product distribution network demonstrate opportunities for FinTech companies to provide financial services in rural communities.
- **Healthcare:** Drishtee's health services program shows opportunities for healthcare providers to bring care to rural communities.

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