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# Deceptive Pigskin Plays
The Driscoll Middle School Trick Play is Causing Quite the Buzz

By Armida Ascano | Published 2010-11-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/driscoll-middle-school
References: [nydailynews](http://www.nydailynews.com/sports/football/2010/11/08/2010-11-08_amazing_video_driscol_middle_school_football_team_unleashes_trick_play_for_the_a.html) & [youtube](http://www.youtube.com/watch?v=0UIdI8khMkw&feature=player_embedded)

Whether you're a hardcore [football fan](https://www.trendhunter.com/trends/jeremiah-smith) or athletically challenged like myself, you can appreciate this skillful play by the Driscoll Middle School football. Entitled 'The Penalty Play,' this fake out frenzy had eighth-grade quarterback Jason Garza pretending to mark off extra yardage.

Instead, Garza makes a beeline towards the end zone, bringing Driscoll Middle School's football team not only to success, but to [viral video status](https://www.trendhunter.com/trends/fight-teeth). Everyone from CNN to internationally-acclaimed bloggers have covered Driscoll Middle School. Check these athletic teens for yourself in the featured video.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 41% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Fake-out Plays:** Disruptive innovation opportunity: Develop new deceptive maneuvers in sports to outsmart opponents and gain a competitive advantage.
- **Viral Sports Videos:** Disruptive innovation opportunity: Create engaging and shareable sports content that can capture the attention of a wide audience and generate brand recognition.
- **Youth Sports Phenomena:** Disruptive innovation opportunity: Design innovative training programs and coaching techniques to nurture young athletic talent and enhance their skills.

### Who This Affects Most

- **Sports Entertainment:** Disruptive innovation opportunity: Incorporate technology, augmented reality, and interactive features into sporting events to enhance the fan experience and increase audience engagement.
- **Social Media Marketing:** Disruptive innovation opportunity: Develop strategies to leverage the popularity of viral sports videos to effectively promote brands and products on social media platforms.
- **Youth Sports Coaching:** Disruptive innovation opportunity: Create online platforms and mobile applications that offer personalized training plans and virtual coaching sessions for young athletes to improve their performance.

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