# BBQ-Themed Napkin-Made Outfits Arby's Introduces the 13-Hour Drip Fit Made from Napkins By Amy Duong | Published 2025-05-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drip-fit References: [eatatchain](https://eatatchain.com/products/drip-fit)  [Arby's](https://www.trendhunter.com/trends/smoked-sweats) shines a spotlight on the new 13-Hour Drip Fit, which is a unique outfit themed around barbecue sauce, as it is entirely made from napkins. It was made in collaboration with design brand [Chain](https://www.trendhunter.com/trends/13-hour-drip-fit) as the limited apparel is comprised of a white buttoned shirt and a pair of drawstring shorts to match. The outfit is all stitched together from the fast food chain's signature striped napkins. Additionally, it has launched to align with National Barbecue Day, which fell on May 16th to honor the glory of [BBQ](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq) meats. Notably, it was also made to match perfectly with Arby's new menu item,s including the '13-Hour Smoked Brisket Sandwich and the 6-Hour Smoked Pulled Pork Sandwich.' Image Credit: Chain Brands, Inspire Brands ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 64% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion Innovations:** Fashion collaborations using unconventional materials, like napkins, offer sustainable alternatives that challenge traditional textile production. - **Culinary-inspired Apparel:** The intersection of food culture and fashion produces novelty apparel collections, generating interest and engagement through themed promotions. - **Limited-edition Brand Merchandise:** Creating exclusive, themed apparel tied to special events or products increases brand visibility and consumer loyalty. ### Industries Being Reshaped - **Fast-food Industry:** Fast-food chains are exploring new marketing avenues by launching unique items, such as apparel, that resonate with their brand identity. - **Textile and Fashion Design:** Design houses are diversifying by collaborating with non-traditional partners to explore innovative materials and eclectic themes. - **Promotional Products Industry:** The demand for quirky and memorable promotional items is rising, as brands seek new ways to attract attention and engage with consumers. ## Related on Trend Hunter - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [Barbecue Bourbon QSR Sandwiches](https://www.trendhunter.com/trends/arbys-bourbon-bbq.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Brisket-Topped Macaroni Bowls](https://www.trendhunter.com/trends/mac-bowl.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md) - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md)