# Home Cocktail-Making Machines The Drinkworks Home Bar is the Keurig of Cocktails By Justin Lam | Published 2018-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinkworks-home-bar References: [engadget](https://www.engadget.com/2018/11/13/drinkworks-home-bar-is-a-literal-keurig-for-cocktails/) & [digitaltrends](https://www.digitaltrends.com/news/drinkworks-keurig-homebar-pod-cocktail-machine/) Many companies claim to have made the "[Keurig](https://www.trendhunter.com/trends/kcaf-smart-coffee-machine) of cocktails" but the [Drinkworks](https://www.trendhunter.com/trends/drinkworks-home-bar-classic) Home Bar is literally a Keurig machine built to craft amazing cocktails. Designed and developed as a joint venture between the single-serving coffee pod giant and [Anheuser-Busch InBev](https://www.trendhunter.com/trends/boxology-cocktails), the device closely resembles a Keurig K Cafe espresso maker. However, instead of heating water, the Drinkworks Home Bar cools it and utilizes a carbonation tank fed from a disposable CO2 canister. The joint venture between the two brands was done with the "mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation.” Accompanying the Drinkworks Home Bar is a collection of cocktail pods. Each of the pods contains a signature blend of spirits and natural flavors, both of which are meant to achieve a perfect cocktail. The ingredients are all precisely measured and will even tell users the correct glass to grab. Image Credit: Keurig ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Automated Cocktail-making Machines:** The development of automated home cocktail-making machines is disrupting the way people make cocktails, offering convenience and precision. - **Pod-based Mixology:** The use of cocktail pods with precisely measured ingredients is revolutionizing the way cocktails are crafted, allowing for consistent and high-quality beverages. - **Collaborative Innovation in Beverage Industry:** The joint venture between Keurig and Anheuser-Busch InBev showcases the potential for collaboration between different industries to create innovative drinking experiences. ### Where This Applies - **Home Appliance Industry:** The creation of home cocktail-making machines presents new market opportunities for manufacturers of home appliances, offering consumers a unique and convenient solution for their cocktail needs. - **Beverage Industry:** The introduction of pod-based mixology opens up new possibilities for the beverage industry by providing a platform for showcasing unique cocktail blends and reaching a wider consumer base. - **Disposable Canister Industry:** The implementation of disposable CO2 canisters in cocktail-making machines creates a demand for the production and distribution of these canisters, serving as an opportunity for growth in the disposable canister industry. ## Related on Trend Hunter - [At-Home Bartending Machines](https://www.trendhunter.com/trends/black-and-decker-bev.md) - [Automated Mixologist Cocktail Makers](https://www.trendhunter.com/trends/cocktail-maker.md) - [Rechargeable Cocktail Makers](https://www.trendhunter.com/trends/cordless-cocktail-maker.md) - [Cordless Cocktail Makers](https://www.trendhunter.com/trends/bev-by-black-decker.md) - [App-Enabled Cocktail Makers](https://www.trendhunter.com/trends/bartifier-cocktail-maker.md) - [Robotic Beverage Machines](https://www.trendhunter.com/trends/frazybot.md) - [Halloween Cocktail Capsules](https://www.trendhunter.com/trends/spooky-sips-collection.md) - [Carbonated Home Cocktail Kits](https://www.trendhunter.com/trends/dante.md) - [Molecular Beverage Printers](https://www.trendhunter.com/trends/molecular-beverage-printer.md)