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# Chilled Cocktail Makers
Drinkworks' Home Bar Classic Makes Drinks at the Push of a Button

By Laura McQuarrie | Published 2021-10-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/drinkworks-home-bar-classic
References: [prnewswire](https://www.prnewswire.com/news-releases/drinkworks-expands-suite-of-appliances-with-launch-of-new-home-bar-classic-301401875.html) & [drinkworks](https://www.drinkworks.com/product/the-drinkmaker?utm_medium=press+release&utm_source=%5B%E2%80%A6%5Dclassic+launch&utm_content=%7Chome+bar+classic+press+release%7C)

The Drinkworks Home Bar Classic is a convenient new way to enjoy more than 40 [high-quality cocktails at home](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) with just the press of a button. The compact countertop system is perfectly portable and ready to move where it's needed most, be it the kitchen, the top of a bar or the outdoor patio for backyard barbecues and warm-weather entertaining.

In response to consumer demand, Drinkworks developed the Home Bar Classic to "fulfill the needs of even more consumers who are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences." The [app-enabled connected system](https://www.trendhunter.com/trends/sip-cocktails) simplifies the whole process of making chilled drinks, especially since the Home Bar Classic works with Drinkworks Pods. These [space-saving pods](https://www.trendhunter.com/trends/mixxers) eliminate the need to keep a fully stocked bar at home, since they combine premium ingredients and alcohol.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 58% | Activity: 76% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Automated Home Bartending:** There is a disruptive innovation opportunity for a company to develop a more affordable home bartending system that combines automation with affordable alcohol and fresh ingredients.
- **Smart Drink Pods:** A possible innovation opportunity would be to explore the possibility of using smart drink pods that can connect with mobile devices and sync data with other smart home devices.
- **On-demand Luxury Drinks:** There is an opportunity to create a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience.

### Where This Applies

- **Home Appliances and Home Entertainment:** The advent of automated home bartending systems represents an opportunity for companies that manufacture home appliances and home entertainment systems to explore further integration possibilities.
- **Alcoholic Beverages:** The development of smart drink pods that use premium ingredients could create new opportunities in the alcoholic beverages industry.
- **Hospitality:** There is an opportunity in creating a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience in the hospitality industry.

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