<!-- canonical: https://www.trendhunter.com/trends/drinks-for-wellness -->
<!-- robots: noindex -->

# Balancing CBD-Infused Beverages
Meda's Drinks for Wellness Help with Focus, Recovery & More

By Laura McQuarrie | Published 2019-07-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/drinks-for-wellness
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/07/meda-creates-cbd-infused-rtds/) & [medahuman](https://medahuman.com/)

With its range of [CBD-infused drinks for wellness](https://www.trendhunter.com/trends/ybee-iced-coffee), Meda is on a mission to help consumers return to their optimal selves. The brand's ready-to-drink products each boast a different function but are united by an overall cause to restore the body to a balanced state.

The brand set out to fill a void in the market with flavored, ready-to-drink products that match CBD to other supplements that enhance well-being. While Calm features soothing lavender, Meda's Recover is powered by anti-inflammatory turmeric, Defence contains cranberry, a natural antioxidant and Focus is enhanced with espresso, vanilla flavor, energizing ginseng and rosemary, which is known for its [memory-boosting, brain-stimulating properties](https://www.trendhunter.com/trends/goodrays-refocus).

These CBD-infused wellness drinks are set to be available to consumers through numerous channels, including department stores, direct-to-consumer website and a subscription service.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 50% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Cbd-infused Beverages:** Disruptive innovation opportunity: Develop CBD-infused beverages that target specific wellness needs, such as calming, recovery, defense, and focus.
- **Flavored, Ready-to-drink Products:** Disruptive innovation opportunity: Create flavored, ready-to-drink products that combine CBD with other supplements to enhance well-being and provide a balanced state.
- **Direct-to-consumer Subscription Service:** Disruptive innovation opportunity: Launch a direct-to-consumer subscription service for CBD-infused wellness drinks, offering convenience and recurring revenue.

### Where This Applies

- **Beverage:** Disruptive innovation opportunity: Introduce CBD-infused beverages in the beverage industry, tapping into the growing demand for wellness-focused products.
- **Health and Wellness:** Disruptive innovation opportunity: Expand the health and wellness industry by developing CBD-infused products that address specific wellness needs and offer natural alternatives.
- **E-commerce:** Disruptive innovation opportunity: Utilize e-commerce platforms to offer CBD-infused wellness drinks directly to consumers, leveraging the digital trend and providing convenient access.

## Related on Trend Hunter

- [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md)
- [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md)
- [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)
- [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md)
- [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md)
- [Immune-Support CBD Beverages](https://www.trendhunter.com/trends/happy-mellow.md)
- [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md)
- [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md)
- [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md)