# Mini Spirit Samples Drinks by the Dram Gives You a Taste Test Before Buying a Full Bottle By Francis Tiangson | Published 2011-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drinks-by-the-dram References: [uncrate](http://uncrate.com/stuff/drinks-by-the-dram/) & [masterofmalt](http://www.masterofmalt.com/) Drinks by the Dram are small sample-sized portions of whiskey that can be purchased for customers to experience the beverage before shelling out their money on a full-sized bottle. Created by Master of [Malt](https://www.trendhunter.com/trends/glenfiddich-1), Drinks by the Dram realized that most people rarely get the chance to try the drink before buying it. Drinks by the Dram come in 3 cl (30 ml) samples at fractions of the cost it would be to purchase the whole bottle. These samples range in price between $3 to $130, depending on the whiskey you want to taste. Master of Malt's dream is to eventually be able to have [samples of every type of whiskey](https://www.trendhunter.com/trends/the-quintessential-edition) available in its Drinks by the Dram. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Sample-sized Purchases:** Creating smaller, less expensive options for potential customers to try before committing to a full purchase could increase sales and decrease risk of unsatisfied customers. - **Customizable Sampling:** Offering personalized sample packs or gift sets that cater to customers' interest could increase customer satisfaction and drive sales. - **Innovative Packaging:** Designing unique and appealing packaging for sample-sized purchases could attract more customers and increase brand recognition. ### Who This Affects Most - **Alcoholic Beverages:** Incorporating sample-sized purchases into the alcoholic beverage industry could increase sales and improve customer satisfaction. - **Cosmetics:** Creating sample-sized options for cosmetics could encourage customers to try new products, decreasing waste from unused full-sized purchases. - **Food:** Developing sample-sized options for food could allow customers to taste more products at a lower cost, increasing customer satisfaction and product exploration. ## Related on Trend Hunter - [Trial-Size Canned Whiskeys](https://www.trendhunter.com/trends/corsair-distillery-mini-cans.md) - [Monthly Whisky Subscriptions](https://www.trendhunter.com/trends/whisky-subscription.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Smoky Scotch Sampler Packs](https://www.trendhunter.com/trends/ardbeg-masters-of-smoke-trio-pack.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Wood-Finished Bourbon Flights](https://www.trendhunter.com/trends/bourbon-flight.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Miniature Cognac Bottles](https://www.trendhunter.com/trends/the-drop-by-louis-xiii.md)