# Drinkable Icelandic-Style Yogurts This Brand Recently Launched a Line of Skyr Drinking Yogurts By Katherine Pendrill | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-yogurts References: [foodbev](http://www.foodbev.com/news/arla-adds-skyr-drinking-yogurts-to-icelandic-style-yogurt-range/) & [arla](http://www.arla.com/our-brands/arla-skyr/) Arla recently expanded its line of Icelandic-style yogurts with the release of its new drinking yogurts. [Skyr](https://www.trendhunter.com/trends/oatmilk-skyr) is an Icelandic-style of yogurt that has become extremely popular due to that fact that it is low in fat and a good source of protein. Now consumers can enjoy the benefits of skyr in the form of a creamy yogurt drink. The new drinking yogurts from Arla are made from skimmed milk, which gives them a rich and creamy dairy taste. The drinks are low in sugar, fat-free and a rich source of protein. For extra flavor, the drinks come in four different varieties, including Sour Cherry and Mango & Passionfruit. What makes the product particularly appealing is the drinkable container that allows consumers to enjoy skyr on the go. As [Arla Foods](https://www.trendhunter.com/trends/arla-1) senior brand manager Sam Dolan explains, "We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Skimmed Milk Products:** Brands can explore creating more skimmed milk-based products. - **Drinkable Yogurts:** Consumer convenience is a disruptive innovation opportunity for drinkable yogurt packaging. - **Low-sugar Foods:** There is a demand for alternatives to sugar-heavy drinks. ### Who This Affects Most - **Dairy:** The dairy industry can further explore innovating their product lines to cater to the health-conscious market looking for low-sugar and protein-rich dairy products. - **Packaging:** Companies can explore innovative packaging solutions for drinkable yogurt products to appeal to consumers' on-the-go lifestyle. - **Beverage:** Beverage companies can explore offering low-sugar drink alternatives to tap into the health-conscious market- offering beverages with high protein content can be a new line of product catering to health enthusiasts. ## Related on Trend Hunter - [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md) - [Expanded UK Yogurt Ranges](https://www.trendhunter.com/trends/arla-1.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Energizing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/yoplait-skyr-energy.md) - [Artisan-Quality Skyr Yogurts](https://www.trendhunter.com/trends/siggis-rich-and-creamy-skyr-yogurt.md) - [Lactose-Free Icelandic-Style Yogurts](https://www.trendhunter.com/trends/lactose-free-skyr.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md)