# Moms as Drinking Buddies When Mom Pays, Cross-Generational Debauchery Wins By Stephen Carlick | Published 2009-07-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-with-mom References: [trendhunter](http://www.trendhunter.com/scarlick) It seems as though everybody and their mother (pun intended) is getting photographed together at the bar these days. It’s very quickly becoming a [Facebook](https://www.trendhunter.com/trends/family-center) phenomenon, especially for college-aged girls. Don’t get me wrong, I’m all for hanging out with the folks, but at the bar? It’s a dangerous mix of middle-aged faux pas and cross-generational debauchery--in other words, an accident waiting to happen. Surely there’s a better way to spend time with dear old mum than by taking her to the local watering hole, where she’s subjected both to young predators (you know the ones) and the post-hangover embarrassment of having tried to live vicariously through you? In short, go somewhere else with Mom and save yourself some dignity (and your liver some undue wear and tear). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 6% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Cross-generational Activities:** Opportunity to create unique experiences that cater to multiple age groups, bringing generations together in non-traditional settings. - **Alternative Socializing Options:** Demand for new venues and activities that offer an alternative to bars for socializing, providing a safer, more inclusive environment. - **Multi-generational Marketing:** Potential for businesses to target both younger and older demographics in their marketing strategies, tapping into the trend of moms and daughters socializing together. ### Where This Applies - **Hospitality and Entertainment:** Opportunity to create unique venues and experiences that cater to cross-generational socializing, offering a safe and inclusive environment. - **Leisure and Recreation:** Demand for alternative activities and outdoor experiences that appeal to both younger and older demographics, providing opportunities for new business ventures. - **Marketing and Advertising:** Opportunity for brands to develop innovative marketing campaigns that target multiple demographics, taking advantage of the trend of moms and daughters socializing together. ## Related on Trend Hunter - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Mother's Day Wine Promotions](https://www.trendhunter.com/trends/call-mom-win-bubbles.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Mother's Day-Ready Cocktails](https://www.trendhunter.com/trends/springinspired-cocktail-recipe.md) - [Mother's Day-Themed Cocktail Recipes](https://www.trendhunter.com/trends/delightful-cocktail-recipe.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md)