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# Messaging Bottle Openers
The BOx Drinking Tool Texts Friends to Join in When a Beverage is Cracked

By M | Published 2016-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-tool
References: [digitaltrends](http://www.digitaltrends.com/home/box-bottle-opener/) & [bottleopenerx](http://bottleopenerx.com/)

The BOx is a digital drinking tool that is designed to cultivate a communal atmosphere when a beverage is cracked open. The device is a bottle opener with a tech-enhanced features that is able to send messages to friends when it senses a bottle has been opened, with the attempt to ensure that consumers are never left drinking alone.

Drinking is often times a [social activity](https://www.trendhunter.com/trends/group-chat-bar) at heart, and the BOx helps make the gathering that much easier to set up. The device is essentially an upscale bottle opener at its core, with a sleek and ergonomic wooden handle. The inside of the BOx contains a Wi-Fi board that is able to [send alerts to friends](https://www.trendhunter.com/trends/momentitos-app) that the user has opened a beverage, inviting them to join.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 62% | Activity: 72% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Communal Drinking Tools:** Developing tech-enhanced drinking tools that foster communal drinking experiences to promote socialization and make gatherings easier to set up.
- **Smart Bottle Openers:** Creating smart bottle openers with Wi-Fi capability that can send notifications in real-time to join the drinking party.
- **Social Messaging Integration:** Integrating social messaging features into drinking tools in order to promote community building and bring people together.

### Where This Applies

- **Food and Beverage:** Creating tech-enhanced drinking tools can provide a unique social experience for customers.
- **Consumer Electronics:** Developing smart bottle openers with Wi-Fi capability is an opportunity for innovation and differentiation in the market.
- **Social Media:** Integrating social media messaging features into drinking tools can allow companies to build their brand through promoting community building and social events.

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