# Drinking Shoes Walk With Your Vodka By Monnie | Published 2007-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-shoes References: [reef](http://www.reef.com) Ever get thirsty at the beach? Well, these [sandals from Reef](https://www.trendhunter.com/trends/reef-x-ebony-beach-club) will help you out! They hold your liquid of choice (i.e. vodka) in the soles so that every day is better. Go to www.islandsurf.com and check them out. They are called the Dram! Cheers! **Implications** - Whether you're out for a casual stroll or a full day at the beach, you would definitely be the envy of your friends if you were sporting these [alcoholic kicks](https://www.trendhunter.com/trends/buzzballz-pool). They really do raise the question of how many products should be blended with the act of drinking. They always say that drinking and driving is dangerous, but what about drinking and walking? ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Alcoholic Wearables:** The intersection of fashion and drinking opens up possibilities for wearable products to make alcohol consumption more accessible and convenient. - **Hybrid Product Integration:** Blending the purpose of a product with alcohol consumption can be a disruptive innovation opportunity for companies to tap into new markets and offer unique experiences. - **Socially Acceptable Drinking:** The introduction of discreet and fashionable drinking accessories can disrupt traditional drinking cultures and enable more socially acceptable forms of alcohol consumption. ### Who This Affects Most - **Fashion:** The fashion industry could incorporate alcohol consumption into their products, creating a market for hybrid wearables that merge functionality and fashion. - **Consumer Goods:** Consumer goods companies can explore opportunities to integrate drinking into existing product lines, creating innovative hybrid products. - **Hospitality:** The hospitality industry could use discreet and fashionable drinking accessories to create unique experiences for guests that disrupt traditional drinking cultures. ## Related on Trend Hunter - [Boat Shoe Beer Holders](https://www.trendhunter.com/trends/natty-light-sperry.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md)