# Practical Party Jackets The Drinking Jacket is Equipped for the Ultimate Party Experience By Tana Makmanee | Published 2014-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-jacket References: [gearhungry](http://gearhungry.com/2014/12/the-drinking-jacket.html) & [kickstarter](https://www.kickstarter.com/projects/chug/the-drinking-jacket-the-ultimate-drinking-accessor) Here to satisfy all your party-going needs, The Drinking Jacket has been creatively designed to help make consuming alcohol at parties and get togethers much more convenient. While it may seem like your average jacket at first sight, this apparel piece has more than the eye can see. It has been designed with a zipper that doubles as a bottle opener, a [pocket that can hold flasks](https://www.trendhunter.com/trends/the-jug-hugger), [mittens that can hold cold brews](https://www.trendhunter.com/trends/fingermittens) and even extra pockets for cash and holding sunglasses. Designed for consumers who love drinking but just can't seem to keep all their belongings in place, The Drinking Jacket will definitely make for the [perfect gift](https://www.trendhunter.com/trends/puffin-x-peanuts-christmas-hoodie) with all its convenient built-in features. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Connected Apparel:** The trend of integrating technology and functionality into clothing items to enhance the user experience. - **Customized Convenience:** The trend of designing products with specific features and functionalities to cater to consumers' needs and preferences. - **Socializing Accessories:** The trend of creating products that enhance social interactions and experiences, such as facilitating the consumption of alcohol during parties. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore integrating smart features into garments to create connected apparel. - **Consumer Goods:** Companies in the consumer goods industry can develop customized products with built-in features to enhance convenience for consumers. - **Hospitality:** The hospitality industry can incorporate socializing accessories like The Drinking Jacket into their offerings to enhance the party experience for their customers. ## Related on Trend Hunter - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Beer-Cooled Summer Jackets](https://www.trendhunter.com/trends/tiger-summer-puffer.md) - [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md) - [Optimized Movie-Goer Jackets](https://www.trendhunter.com/trends/snack-jacket.md) - [Proprietary Pouch Cocktail Packaging](https://www.trendhunter.com/trends/jinx-drinx.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md)