# Automated Drinking Cups The 'Drink E-Z' Automatic Drinking Cup Helps the Elderly Consume Drinks By Michael Hemsworth | Published 2015-12-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-cup References: [thegadgetflow](http://thegadgetflow.com/portfolio/drink-e-z-automatic-drinking-cup/) & [kickstarter](https://www.kickstarter.com/projects/1633394957/drink-e-ztm-the-automatic-drinking-cup?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The rise in [elderly populations](https://www.trendhunter.com/trends/progevity) has created a need for products that are more attune to the ailments that senior citizens face everyday like the 'Drink E-Z' automatic drinking cup. While drinking through a straw is one of the easier ways for one to consume a beverage, it can sometimes be more difficult for those who have a [physical ailment](https://www.trendhunter.com/trends/assistive-technology1) or who are unable to handle the suction. The 'Drink E-Z' automatic drinking cup puts this to an end by allowing users to simply press a button on the side and allow the beverage to draw up the straw for them to enjoy. Although not suitable for thicker beverages like milkshakes, the 'Drink E-Z' automatic drinking cup is ideal for anything thin in consistency. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What's Driving This Trend - **Assistive Technology for Elderly:** The rise in elderly population necessitates the development of more innovative and specialized products. - **Automated Drinking Vessels:** Devices that automate the drinking process are becoming more popular among consumers with disabilities. - **Intuitive Beverage Containers:** Containers that make it easier for people with physical disabilities to enjoy their beverages are a growing trend. ### Who This Affects Most - **Senior Care Industry:** Companies that cater to elderly populations can benefit from the growing demand for innovative products like automated drinking cups. - **Assistive Technology Industry:** The assistive technology industry can capitalize on the trend of developing devices that are more accessible to people with disabilities. - **Consumer Goods Industry:** Enterprises that specialize in consumer goods can integrate assistive technology into their products to cater to a more inclusive audience. ## Related on Trend Hunter - [Fluid Intake Regulating Services](https://www.trendhunter.com/trends/hydracup.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Hassle-Free Container Drink Dispensers](https://www.trendhunter.com/trends/automatic-drink-dispenser.md) - [Senior-Focused Hydration Bands](https://www.trendhunter.com/trends/myelixa.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Mess-Free Medicine Cups](https://www.trendhunter.com/trends/medicine-cup.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md)