# Everyday Drinking Chocolates T.cacao Caters to the New Millennial & Gen Z Morning Rituals By Laura McQuarrie | Published 2019-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-chocolates References: [nosh](https://www.nosh.com/food-wire/2019/toak-chocolate-launches-t-cacao-powdered-drinking-chocolate/) & [toakchocolate](https://toakchocolate.com) T.cacao is a new line of drinking chocolate from To’ak, which creates ultra-premium Ecuadorian chocolate. One of the most popular hot beverages that's consumed for breakfast is coffee but Millennial and Gen Z consumers are changing this by enjoying everything from [Japanese matcha](https://www.trendhunter.com/trends/melo-matcha) to cold-pressed juice first thing in the morning. With T.cacao, consumers are available to enjoy an "everyday" 100% organic cacao powder. Unlike hot chocolate or cacao, the drinking chocolate can be enjoyed as part of a centering morning ritual for the mind and body. Like coffee, the product is energizing, strongly aromatic, satisfying in terms of taste and can be blended with both dairy and non-dairy beverages. The launch of the new drinking chocolate line coincided with the release of a [National Geographic](https://www.trendhunter.com/trends/100-hikes-of-a-lifetime) 'Explorer' feature on To’ak called 'Chocolate Crusaders.' ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Morning Ritual Beverages:** The rise of Millennial and Gen Z consumers seeking non-coffee beverages for their morning rituals presents an opportunity for companies to innovate in this space - **Organic Cacao Products:** The growing interest in organic and natural products creates potential for companies to develop and market cacao-based products as a healthy and indulgent alternative to other beverages - **Premium Hot Beverages:** Consumers' increasing willingness to pay a premium for high-quality beverages presents opportunity for companies to create and market unique or ultra-premium hot beverage options ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can cater to the rising demand for organic cacao products, develop new morning ritual beverage options and create premium hot beverage choices - **Health and Wellness:** Opportunities exist for companies in the health and wellness industry to create and market cacao-based beverages as a healthy, natural, and indulgent alternative to other morning ritual drinks - **Hospitality and Tourism:** Hotels and resorts can create unique and high-end hot beverage menus to cater to consumers' increasing interest and willingness to pay for premium and exceptional beverage experiences ## Related on Trend Hunter - [Instant Cacao Drinks](https://www.trendhunter.com/trends/heart-magic-cacao.md) - [Health-Conscious Gen Z Chocolates](https://www.trendhunter.com/trends/pink-pepper-chocolate.md) - [Functional Clean-Label Chocolates](https://www.trendhunter.com/trends/muze-cacao.md) - [Flavorful Cocoa Coffee Alternatives](https://www.trendhunter.com/trends/maverick-chocolate-morning-bliss.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Vegan Mocha Lattes](https://www.trendhunter.com/trends/nomad-chocolate.md) - [Artisan Drinking Chocolate Mixes](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md)