# Experiential Brew Contests Hooch's Drinking Campaign Urges Consumers to Hunt for an "H" By Laura McQuarrie | Published 2015-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-campaign References: [talkingretail](http://www.talkingretail.com/products-news/alcohol/hooch-unveils-new-pack-promotion/) & [globalbrands](http://globalbrands.co.uk/brands/rtd/hooch.html) Hiding prizes beneath bottle caps is a tactic that has been part of many drinking campaigns from beverage brands, but this time around, [Hooch](https://www.trendhunter.com/trends/soopa-hooch) is making the hunt irresistible to young Millennials. Hooch's campaign calls out for drinkers to "Find an H" beneath a bottle cap, which will lead them to a code that can be plugged into a microsite to instantly reward winners. Some of the exciting prizes that are being given away with this campaign include the opportunity to cage dive with Great White Sharks in South Africa, go white water rafting in Denver or head to Rio to hang glide over the iconic Christ the Redeemer landmark. Now that Hooch is launching new flavors like [Apple](https://www.trendhunter.com/trends/ship-rekt), campaigns like these are helping to increase brand recognition and product purchases. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Experiential Brew Contests:** Creating campaigns that offer unique and immersive experiences as prizes increases consumer engagement and brand loyalty. - **Irresistible Bottle Cap Codes:** Implementing a game-like element with hidden codes under bottle caps encourages consumer participation and interaction with the brand. - **Adventure-based Branding:** Tying the brand to exciting and adventurous experiences helps to establish a sense of excitement and thrill around the product. ### Where This Applies - **Beverage:** Implementing a similar campaign in the beverage industry can generate buzz and increase sales of new flavors. - **Travel and Tourism:** Partnering with beverage brands to offer unique travel experiences as prizes can attract new customers and promote tourism. - **Marketing and Advertising:** Creating innovative campaigns that incorporate gamification and experiential elements can inspire new approaches to marketing and advertising strategies. ## Related on Trend Hunter - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Caffeinated Alcoholic Coolers](https://www.trendhunter.com/trends/soopa-hooch.md) - [On-Tap Alcoholic Lemonades](https://www.trendhunter.com/trends/hooch-draught.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Frozen Spirit Sweepstakes Campaigns](https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [90s-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/orange-hooch.md)