# Sparkling Drinking Bitters Bitter Love's Canned Sparkling Drinks Contain Functional Ingredients By Laura McQuarrie | Published 2019-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-bitters References: [bevnet](https://www.bevnet.com/news/2019/expo-west-gallery-juice-shots-and-sparkling-drinks#pic-1) & [bitterlove](https://www.bitterlove.com/collections/frontpage) Over the last few years, consumers have become heavily interested in probiotics and fermented foods for digestive health, which has been linked to the overall state of one's whole-body health—as such, digestive bitters are emerging as a new product for the maintenance of good gut health. While digestive bitters have been used for many years, a new wave of products are emerging in light of consumers' interest in gut health, as well as a general open-mindedness to better-for-you drinks. [Bitter Love's](https://www.trendhunter.com/trends/bark-bitter) new [sparkling digestive bitters](https://www.trendhunter.com/trends/bittermilk-no8) are being introduced in 12-ounce cans and flavors like Bitter Orange, Pineapple, Cranberry Lime, Tart Cherry and Grapefruit. These functional beverages are packed with functional ingredients such as [adaptogenic ashwagandha](https://www.trendhunter.com/trends/botany-elixirs), dandelion root, anti-inflammatory turmeric and ginger. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Digestive Bitters:** Rising demand for digestive health products has led to the emergence of digestive bitters as a new functional drink product. - **Probiotic Beverages:** Growing interest in probiotics has influenced the popularity of bitters and other functional beverages. - **Adaptogenic Ingredients:** Bitters and other functional drinks are incorporating adaptogenic ingredients such as ashwagandha, creating opportunities for ingredient suppliers and product innovators. ### Sectors Adopting This - **Beverage:** The beverage industry has an opportunity to develop new functional and probiotic drinks to meet growing consumer demand for digestive health products. - **Functional Food:** The functional food industry could explore incorporating digestive bitters and other functional ingredients into food products. - **Health and Wellness:** The health and wellness industry can market digestive bitters and other gut health products as part of a holistic approach to overall wellness. ## Related on Trend Hunter - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Digestive Support Tinctures](https://www.trendhunter.com/trends/tincture-for-digestion.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md)