# Fast Food-Inspired Beer Boxes Aguila Beer's CRAVING SIXPACKS Support Responsible Drinking at Home By Laura McQuarrie | Published 2020-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-at-home References: [adsoftheworld](https://www.adsoftheworld.com/media/design/cerveza_aguila_craving_sixpacks) While people still may not be able to visit their favorite food and drink venues in person, they are enjoying eating and drinking at home thanks to revised pick-up and delivery models. Recognizing that bars and other nightlife venues are still closed, Aguila Beer created CRAVING SIXPACKS to support responsible drinking at home. In partnership with [popular delivery app Rappi](https://www.trendhunter.com/trends/abbot-ale-promotion), the brand created [Aguila Beer six-packs](https://www.trendhunter.com/trends/the-finnish-long-drink-kalsarikannit) that could be ordered through the platform. Upon delivery, customers will find that their beer is packed into a box that resembles [classic fast food packaging](https://www.trendhunter.com/trends/big-bo-box-lineup), which may spark their appetite for a burger, pizza or fried chicken. Fortunately, the special six-packs contain discount coupons for Rappi orders. Image Credit: Aguila Beer ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Revised Pick-up and Delivery Models:** The rise of revised pick-up and delivery models presents opportunities for innovative packaging solutions that enhance the at-home dining and drinking experience. - **Responsible Drinking at Home:** Brands can explore the concept of responsible drinking at home by offering unique packaging designs and incentives that encourage customers to enjoy their favorite beverages responsibly. - **Integration of Delivery Apps:** Collaborations between beverage brands and delivery apps open doors for creative marketing strategies and promotions that attract consumers and drive sales. ### Who This Affects Most - **Food and Beverage Packaging:** Innovations in food and beverage packaging can revolutionize the way products are presented and consumed, providing a competitive edge for brands in the market. - **Online Food Delivery:** The online food delivery industry can leverage partnerships with beverage brands to offer unique collaborations that enhance the overall at-home dining experience and attract more customers. - **Hospitality and Entertainment:** Hospitality and entertainment businesses can explore new revenue streams by collaborating with beverage brands to create exclusive packaging and offers that cater to the at-home consumption trend. ## Related on Trend Hunter - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Stay-at-Home Grocer Deals](https://www.trendhunter.com/trends/nisa-the-big-deal.md) - [Pizza-Themed Beer Promotions](https://www.trendhunter.com/trends/old-golden-hen.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md)