# Dangerous Tweet Campaigns Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals By Laura McQuarrie | Published 2014-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drinking-and-driving-campaign References: [adsoftheworld](http://adsoftheworld.com/media/online/nao_foi_acidente_tweet_operation) & [operacaotweet.br](http://www.operacaotweet.com.br) The 'Tweet Operation' [drinking and driving campaign](https://www.trendhunter.com/trends/winter-water-safety) for Não Foi Acidente aims to get people to stop sharing the location with other users on [Twitter](https://www.trendhunter.com/trends/resurrected-social-media). Although these are meant to be random checkpoints, giving out this information reduces road safety, as well as helps criminals who are looking to avoid a run-in with law enforcement officials. Tweet Operation involved setting up fake profiles for criminals, and when the location of a DUI checkpoint was shared on Twitter, these criminals would post replies thanking the individuals for sharing that information. As Não Foi Acidente points out with this campaign, nobody likes to feel like they've been helping out the bad guys. The subtitles for the Não Foi Acidente 'Operação Tweet' video can be activated on [YouTube](https://www.trendhunter.com/trends/00-reasons-needed). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 42% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Social Media Privacy:** Opportunities for disruptive innovation exist in developing secure social media platforms that prioritize user privacy and limit the sharing of sensitive information. - **Crime Prevention:** Disruptive innovation opportunities lie in creating technologies or strategies that deter criminals and reduce opportunities for illegal activities, such as leveraging social media to detect and flag potential criminal activities. - **Awareness Campaigns:** There is potential for disruptive innovation in designing impactful and creative awareness campaigns that educate the public about important societal issues, like the dangers of drinking and driving. ### Where This Applies - **Social Media:** Disruptive innovation opportunities exist within the social media industry to develop platforms that prioritize user privacy and enhance security measures to prevent the sharing of sensitive data. - **Security Technology:** Innovations in security technology can play a vital role in preventing crime and enhancing public safety, such as developing advanced surveillance systems or predictive analytics tools for law enforcement agencies. - **Public Health and Safety:** Disruptive innovation opportunities exist within the public health and safety sector to create impactful awareness campaigns and educational initiatives that address important issues like drinking and driving. ## Related on Trend Hunter - [Censorship-Combatting Social Media Campaigns](https://www.trendhunter.com/trends/operation-retweet.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md)