# Drinkable Yogurt Smoothies noosa's Fruit Smoothies are Made with Whole Milk Yogurt and Fruit Puree By Laura McQuarrie | Published 2020-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinkable-yogurt-smoothie References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16595-noosa-enters-drinkable-yogurt-category) & [noosayoghurt](https://www.noosayoghurt.com/our-products/) noosa yoghurt is venturing into drinkable yogurt with the launch of its puree-infused yogurt smoothies made with whole milk. The Strawberry, Strawberry Banana, Mixed Berry and Mango Fruit Smoothies are packed into seven-ounce sizes and share 160 calories, five grams of protein, six grams of fat and nine grams of sugar—thanks to the fact that the Fruit Smoothies get their sweetness naturally from fruit, cane sugar and wildflower honey. The brand identified growth within the [drinkable yogurt category](https://www.trendhunter.com/trends/zerog-added-sugar-drinks) but found that consumers have been found left wanting when it comes to taste and texture. The Fruit Smoothies have the potential to be enjoyed as [on-the-go snacks](https://www.trendhunter.com/trends/yoplait-yop), especially as they are conveniently packed and can be consumed at any time of the day. Image Credit: noosa yoghurt ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Puree-infused Yogurt Smoothies:** The addition of puree to yogurt smoothies creates an opportunity for innovative flavor combinations and could disrupt the traditional yogurt market. - **On-the-go Drinkable Yogurt:** The convenience of portable drinkable yogurt presents an opportunity for disruption in the snack market, especially for consumers seeking healthier alternatives to sugary drinks. - **Natural Sweeteners in Yogurt Products:** Using natural sweeteners like fruit, cane sugar, and wildflower honey creates a differentiation opportunity for yogurt brands looking to attract health-conscious consumers. ### Where This Applies - **Dairy:** Yogurt smoothies made with whole milk yogurt opens up an opportunity for dairy companies to diversify their product offerings and appeal to consumers looking for healthy beverage options. - **Snacks:** The convenience and portability of drinkable yogurt smoothies could disrupt the snack industry, especially for brands looking to cater to consumers with busy lifestyles. - **Health Foods:** The use of natural sweeteners in yogurt products could position brands within the health food market, appealing to consumers looking for healthier alternatives to sugar-laden snacks and beverages. ## Related on Trend Hunter - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Yogurt-Based Gelatos](https://www.trendhunter.com/trends/yogurt-gelato.md) - [Topping-Paired Yogurt Snacks](https://www.trendhunter.com/trends/noosa-mixins.md) - [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md)