# Probiotic Animal-Free Yogurt Drinks Bored Cow's Drinkable Yogurt Alternative is Rich in Protein By Michael Hemsworth | Published 2024-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinkable-yogurt-alternative References: [bevnet](https://www.bevnet.com/news/2024/bored-cow-launches-first-of-its-kind-yogurt-alternative-announces-its-b-corp-certification) & [tryboredcow](https://tryboredcow.com/)  The [Bored Cow's](https://www.trendhunter.com/trends/tomorrow-farms) drinkable yogurt alternative is a new product from the brand crafted with flavor and nutrition in mind to help consumers enjoy a classic refreshment in an [animal dairy-free way](https://www.trendhunter.com/trends/strive-freemilk). The product is crafted with milk protein made via fermentation instead of cows to eliminate the need for dairy milk and is formulated with coconut cream and cane sugar as a replacement for the milk fat and lactose. The product is also fortified with calcium, vitamin D, vitamin B12 and [live probiotic cultures](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt) to give it a nutritious profile for health-conscious consumers to appreciate. The Bored Cow's drinkable yogurt alternative comes in three flavors including Vanilla, Strawberry and Passion Fruit Mango, which will all hit the store shelves in the New York area this month for between $2.99 and $3.99 each. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 70% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Dairy-free Alternatives:** Opportunity for product innovation in the dairy industry with non-animal-based probiotic drinks. - **Plant-based Milk Protein:** Potential for disruptive innovation in developing milk protein through plant fermentation methods. - **Functional Beverages Innovation:** Chances for creating functional beverages with added nutrients like live probiotics and vitamins. ### Where This Applies - **Dairy:** The dairy industry can explore plant-based solutions to offer alternatives to traditional dairy products. - **Food and Beverage:** Food and beverage companies can tap into the trend of functional beverages to cater to health-conscious consumers. - **Nutraceuticals:** Nutraceutical companies have the opportunity to develop innovative products enriched with essential nutrients and probiotics. ## Related on Trend Hunter - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Fermented Whey Milk Brands](https://www.trendhunter.com/trends/tomorrow-farms.md) - [Pumpkin Spice-Flavored Milk Alternatives](https://www.trendhunter.com/trends/pumpkin-spiceflavored-milk.md) - [Probiotic Dairy-Free Yogurt Products](https://www.trendhunter.com/trends/probiotic-yogurt-alternative.md) - [Fortified Non-Dairy Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-alternative.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md)