# Drinkable Supplement Shots Le-Vel's 'Thrive PURE' Provides Energy, Focus and Stamina By Laura McQuarrie | Published 2018-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinkable-supplement References: [prnewswire](https://www.prnewswire.com/news-releases/le-vel-launches-thrive-pure-300683703.html) & [le-vel](https://le-vel.com/Products/THRIVE/Pure) Le-Vel recently launched a new premium [drinkable supplement](https://www.trendhunter.com/trends/functional-health-shot) called Thrive PURE that offers a beneficial blend of vitamins, nutrients and amino acids to support healthy, active, optimal living, as well as the [energy, focus or stamina](https://www.trendhunter.com/trends/kewe-energy) levels of the busy consumer. Thrive PURE is a zero-calorie, zero-sugar supplement shot that comes in a two-ounce size and a new [Blackberry](https://www.trendhunter.com/trends/zero-proof-functional-spritzes) Watermelon flavor. Le-Vel's conveniently packaged drinkable dietary supplement is also available in an alternative Cherry Limeade flavor, which was previously introduced and also contains no calories or sugars in its premium-grade ingredient list. This new canned product from Le-Vel joins its existing health and wellness product range, which supports everything from weight management and cognitive performance to digestive and immune functions. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Drinkable Supplement Shots:** Disruptive innovation opportunity: Develop new flavors and packaging for drinkable supplement shots to cater to the busy consumer's energy, focus, and stamina needs. - **Zero-calorie and Zero-sugar Supplements:** Disruptive innovation opportunity: Create innovative zero-calorie, zero-sugar supplement options using premium-grade ingredients to meet the growing demand for healthy and active living. - **Expanded Health and Wellness Product Range:** Disruptive innovation opportunity: Expand the existing health and wellness product range to include more offerings for weight management, cognitive performance, digestive and immune functions. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Develop innovative products and solutions within the health and wellness industry to meet the evolving needs of consumers. - **Food and Beverage:** Disruptive innovation opportunity: Create new and unique drinkable supplement shots within the food and beverage industry to cater to the increasing demand for convenient, functional and healthy products. - **Nutraceuticals:** Disruptive innovation opportunity: Explore new formulations and delivery methods in the nutraceutical industry to provide consumers with effective and convenient ways to improve their well-being. ## Related on Trend Hunter - [Immunity-Boosting Wellness Shots](https://www.trendhunter.com/trends/vive-organic.md) - [Antioxidant Drink Mixes](https://www.trendhunter.com/trends/thrive-cran.md) - [Plant-Based Energy Shots](https://www.trendhunter.com/trends/wholesome-organics.md) - [Crash-Free Energy Shots](https://www.trendhunter.com/trends/levo-energyfocus.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md) - [Extra-Strength Wellness Shots](https://www.trendhunter.com/trends/energy-extra-strength.md)