# Drinkable Cigarettes Schnaider Brand By Alex Covert | Published 2008-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drinkable-cigarettes-schnaider-brand References: [pricy-spicy](http://pricy-spicy.com/drinking-cigarette-tea/) & [antonschnaider](http://www.antonschnaider.com/index.php?/izoshutki/cigarettea/) "Excuse me, waiter. There is a cigarette in my tea." Not quite. That cigarette IS the tea. Schnaiders has introduced [tea packs and rolls](https://www.trendhunter.com/trends/summer-camp-iced-tea) to resemble cigarettes. And get this, the "filter" acts as a float to keep the tea-stick upright for stirring. **Implications** - [Fancy packaging](https://www.trendhunter.com/trends/chagee) has slowly shifted to [quirky playful approaches](https://www.trendhunter.com/trends/good-to-read) so that the product becomes even more attractive to customers. While glimmer and fancy typography works, packaging similar to Schnaider is more effective because of it's whimsical and unpredictable qualities. Consumers want an element of surprise that makes even the simplest of products more fun to have in their homes. Sometimes, it just takes that extra twist to accentuate an object. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Quirky Packaging:** Opportunity for brands to use unconventional packaging designs to make products more attractive and memorable. - **Playful Marketing:** Chance for companies to engage customers with whimsical and unpredictable marketing campaigns that create a sense of surprise and fun. - **Enhanced Consumer Experience:** Potential for brands to enhance the enjoyment of everyday products by adding a twist or unexpected element to create a more engaging consumer experience. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry to create unique and playful product packaging that appeals to consumers' desire for novelty and excitement. - **Consumer Goods:** Opportunities for consumer good companies to incorporate playful marketing strategies that surprise and delight customers, generating brand loyalty and differentiation. - **Household Products:** Potential for household product brands to add unexpected twists or features to their designs, enhancing the overall consumer experience and making everyday tasks more enjoyable. ## Related on Trend Hunter - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Edible Tea Innovations](https://www.trendhunter.com/trends/edible-tea.md) - [Herbal Cigarette Packs](https://www.trendhunter.com/trends/herbal-cigarette.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Dissolvable Tea Packaging](https://www.trendhunter.com/trends/mi-terro.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)