# Soda Fountain Billboards Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans By Laura McQuarrie | Published 2015-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drinkable-billboard References: [designtaxi](http://designtaxi.com/news/374282/Coke-Zero-Unveils-A-Drinkable-Billboard-To-Bring-Soda-To-Thirsty-Basketball-Fans/) & [youtube](https://www.youtube.com/channel/UCNoV31wsUksGMxmr1nhd3bQ) As the athletes in NCAA Final Four work up a sweat in Indianapolis, [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) unveiled a large [drinkable billboard](https://www.trendhunter.com/trends/hydrating-billboard) in order to keep excited fans hydrated. The 23,000 pound 'Taste It' [Coke](https://www.trendhunter.com/trends/cocacola-family) Zero billboard was set up in White River State Park, featuring a 4,500' straw for quenching thirst. In total, the impressive billboard includes six drinking spouts, which require 75 valves, high-pressure pumps and 16 sensors in order to deliver soda with compressed air. When activated, the billboard launches liquid through the spiraling text on the billboard in order to deliver refreshment. As well as taking up a massive piece of the sky in Indianapolis, this advertisement is entertaining and serves a practical purpose as well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Drinkable Billboards:** The use of interactive billboards that dispense beverages presents new opportunities for engaging and refreshing advertising experiences. - **Innovative Advertising:** Incorporating technology and interactivity into advertising campaigns can capture consumers' attention and create memorable brand experiences. - **Experiential Marketing:** Creating immersive and interactive marketing experiences, such as drinkable billboards, can help brands to connect with consumers on a deeper level. ### Where This Applies - **Beverage:** The beverage industry can explore the use of drinkable billboards to promote their products and engage consumers in a unique way. - **Advertising:** The advertising industry can embrace innovative approaches like drinkable billboards to create captivating campaigns that stand out from traditional forms of advertising. - **Marketing:** The marketing industry can leverage experiential marketing techniques, including drinkable billboards, to create memorable brand experiences and drive customer engagement. ## Related on Trend Hunter - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md)