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# Shocking Hydration Visualizations
The Dirty Water Infographic Shows the Disparities and Problems

By Christopher DeLuca | Published 2011-06-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/drink-water-infographic
References: [good.is](http://www.good.is/post/infographic-lack-of-clean-water-access-worldwide/) & [awesome.good.is.s3.amazonaws](http://awesome.good.is.s3.amazonaws.com/transparency/web/1106/clean-water/flat.html)

The Dirty Water infographic illustrates the disparity in which we access clean drinking water. Sub-Saharan Africa ranks as the worst region in terms of access to clean drinking water, with just over half the population having access; at the other end of the spectrum are the Industrialized countries with a 100 percent access rate.

Another interesting fact about the global water supply that the Dirty Water infographic drew my attention to was that 70 percent of fresh water is unattainable -- that is a staggering amount of water. The Dirty Water infographic itself is clear and well laid out.

The [UN](https://www.trendhunter.com/trends/apathy-is-boring) claims that a lack of [sanitary water supply](https://www.trendhunter.com/trends/electric-water-filter-pitcher) kills more people annually than war. That claim alone should push the issue of sanitary water access into the public discourse.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 12% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Disparity in Water Access:** Identifying and addressing the disparities in access to clean drinking water worldwide.
- **Water Scarcity:** Exploring innovative solutions to combat the scarcity of fresh water resources.
- **Sanitary Water Supply:** Developing technologies and systems to ensure access to clean and safe drinking water for all.

### Industries Being Reshaped

- **Water Filtration and Purification:** Opportunity for companies to create affordable and efficient water filtration and purification systems.
- **Sustainable Agriculture:** Opportunity to develop water-efficient irrigation techniques and practices in the agriculture industry.
- **Water Technology:** Potential for innovative water technologies that can improve access to clean drinking water in remote areas and regions with limited resources.

## Related on Trend Hunter

- [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md)
- [Accessible Atmospheric Water Dispensers](https://www.trendhunter.com/trends/water-from-air.md)
- [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md)
- [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md)
- [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md)
- [Pure Drinking Water Systems](https://www.trendhunter.com/trends/spout-water.md)
- [Transformative Water Filters](https://www.trendhunter.com/trends/qure.md)
- [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md)
- [Low-Cost Water Purifiers](https://www.trendhunter.com/trends/edrop-water-purifier.md)
