# Flatpack Reusable Coffee Cups The HYDAWAY Collapsible Drink Tumbler is Infinitely Reusable By Michael Hemsworth | Published 2020-09-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/drink-tumbler References: [tuvie](https://www.tuvie.com/hydaway-collapsible-insulated-drink-tumbler-for-active-consumers/) & [kickstarter](https://www.kickstarter.com/projects/hydaway/hydaway-collapsible-drink-tumbler?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=41110a24) [Single-use coffee cups](https://www.trendhunter.com/trends/better-cup-for-all) remain common for their convenience but are quickly becoming passé amongst eco-conscious consumers looking to reduce their daily waste, so the [HYDAWAY](https://www.trendhunter.com/trends/collapsible-camp-bowls) Collapsible Drink Tumbler has been created with this in mind. The cup is crafted with BPA-free silicone that allows it to be [completely collapsed when not in use](https://www.trendhunter.com/trends/elio) and is paired with a food-grade double-wall stainless steel rim to better support the carrier's design. The cup can be used with both hot and cold drinks to make it well-suited for the everyday needs of consumers. The HYDAWAY Collapsible Drink Tumbler collapses down into a small disc that is just 1.25 inches in height to make it easily carried in a backpack, purse or even pocket. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Reusable Coffee Cups:** Opportunity for innovative designs of foldable, collapsible, and easily transportable reusable coffee cups. - **Eco-conscious Consumers:** Opportunity for businesses to cater to the growing market of environmentally conscious consumers by offering sustainable alternatives. - **Reducing Daily Waste:** Opportunity for businesses to develop products and services that help individuals reduce their daily waste and carbon footprint. ### Where This Applies - **Food and Beverage:** Opportunity for coffee shops and cafes to offer discounts or incentives to customers who bring their own reusable coffee cups. - **Manufacturing:** Opportunity for manufacturers to produce environmentally friendly and durable materials for reusable cup designs. - **Retail:** Opportunity for retailers to offer a wide range of reusable coffee cups in various designs, colors, and sizes to cater to consumer preferences. ## Related on Trend Hunter - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Flatpack Outdoor Coffee Makers](https://www.trendhunter.com/trends/brutek-collapsible-pour-over.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md)