# Musical Drinking Straws Looza Turns an Ordinary Drink Straw into an Instrument for Tuning Bottles By Laura McQuarrie | Published 2016-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drink-straw References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/the-bottle-tuner.html) & [looza.be](http://www.looza.be/) As well as helping people to sip up drinks, this drink straw from Looza serves as a precise instrument for tuning bottles. The concept was inspired by the act of blowing over the lid of a bottle and producing a sound. Based on the amount of liquid in the bottle, different sounds are produced. In order to develop an accurate tuning system without interfering with its own [fruit juice bottle](https://www.trendhunter.com/trends/perfect-cheers) designs, Looza created a drinking straw that's marked with Do, Re, Mi and other notes from the musical scale. The more juice a consumer drinks, the more notes they are able to play. In order to encourage people to play with these fun drinking straws, Looza even created a set of "playsmats," which spelled out the instructions for playing [famous songs](https://www.trendhunter.com/trends/snowie). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Musical Drinking Straws:** Disruptive innovation opportunity: Develop interactive packaging designs that incorporate musical elements. - **Tuning Bottles:** Disruptive innovation opportunity: Create smart bottle caps that can analyze the sound produced when blown over to determine liquid levels. - **Interactive Playing Experience:** Disruptive innovation opportunity: Design interactive products that enhance consumer engagement and enjoyment. ### Industries Being Reshaped - **Beverage Packaging:** Disruptive innovation opportunity: Invent packaging solutions that offer interactive and engaging experiences for consumers. - **Musical Instruments:** Disruptive innovation opportunity: Combine traditional musical instruments with technology to create new and unique playing experiences. - **Consumer Electronics:** Disruptive innovation opportunity: Develop smart devices that can analyze and interpret everyday sounds for various purposes. ## Related on Trend Hunter - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Branded Hot Dog-Inspired Straws](https://www.trendhunter.com/trends/hot-dog-straw.md) - [Audio Bottle Scanners](https://www.trendhunter.com/trends/sound-scales.md) - [Celebratory Audio Lollipops](https://www.trendhunter.com/trends/tastysounds-audiolollipop.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Child-Friendly Medication Dispensers](https://www.trendhunter.com/trends/singing-bottle.md) - [Contactless Straw Water Bottles](https://www.trendhunter.com/trends/insulated-water-bottles.md)