# Marble Ice Cubes 'Drink Rocks' are Made of Stone and Keep Your Drink Enriched with Flavor By Malika Renee Butss | Published 2015-10-16 | Updated 2015-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-rocks References: [coolhunting](http://www.coolhunting.com/buy/runa-klock-drink-rocks) & [momastore.org](https://www.momastore.org/museum/moma/ProductDisplay_Drink) 'Drink Rocks' are [waterless ice cubes](https://www.trendhunter.com/trends/roxii-supercube) that wont dilute your beverage. These innovative cooling devices are made of marble and operate like the average ice cube. Designed by Runa Klock, these geometric beverage coolers are made to [keep all beverages cool](https://www.trendhunter.com/trends/cool-can) without watering them down. Made of earthy materials -- soapstone and marble -- Drink Rocks, are to be chilled in the freezer beforehand like normal ice cubes. When it comes time to drink, the Drink Rocks can be added to your favorite beverage to keep its temperature down. Drink Rocks are sold in a set of five, featuring shapes like a cube, cylinder, sphere and pyramid. The variety of these shapes allow easy identification among party guests. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Waterless Ice Cubes:** The concept of waterless ice cubes made of materials such as marble and soapstone creates innovative opportunities for drink cooling products without diluting beverages. - **Geometric Beverage Coolers:** The innovative design of geometric beverage coolers offers the ability to incorporate earthy materials such as marble and soapstone into drinkware design. - **Alternative Chilling Devices:** Alternative chilling devices such as Drink Rocks offer disruptive innovation opportunities in the beverage industry by providing new ways to keep drinks cool without diluting them. ### Industries Being Reshaped - **Kitchenware:** Incorporating materials such as marble and soapstone into kitchenware for cooling and chilling purposes provides innovative opportunities for kitchenware products and designs. - **Beverage:** Alternative chilling devices such as Drink Rocks provide disruptive innovation opportunities for the beverage industry to keep drinks cool without diluting the beverage's quality. - **Hospitality:** The use of unique and innovative products like Drink Rocks can enhance the drinking experience for guests in hospitality settings and provide a competitive advantage. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md)