# Symptomatic Relief Drink Pods 'Theraflu PowerPods Severe Cold' Help to Fight Off the Cold and Flu By Laura McQuarrie | Published 2018-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-pods References: [prnewswire](https://www.prnewswire.com/news-releases/theraflu-powerpods-launches-pods-for-convenient-cold-and-flu-symptom-relief-300721760.html) & [theraflu](https://www.theraflu.com/products/powerpods/) In the same way that there are energizing [single-serve coffee pods](https://www.trendhunter.com/trends/nescaf-dolce-gusto-pods) and [relaxing tea pods](https://www.trendhunter.com/trends/yogi-teas), Theraflu is introducing two new kinds of functional drink pods that are specifically beneficial for relieving cold and flu symptoms. The Theraflu PowerPods Severe Cold pods are offered in both Daytime and Nighttime formulas, which may be used with compatible brewing systems. Theraflu put together these PowerPods to provide multi-symptom relief for everything from [congested nasal passages](https://www.trendhunter.com/trends/nasal-care-products) and sore throats to body aches and fevers. While the Theraflu PowerPods Daytime Severe Cold contains active ingredients for pain relief, suppressing coughs and decongesting the system, the Theraflu PowerPods Nighttime Severe Cold version provides the same benefits, plus an antihistamine to target itching, sneezing and runny noses. With these single-use pods, one's coffee-brewing machine has the potential to become even more versatile in terms of the beverages it can make. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Drink Pods:** Disruptive innovation opportunity: Develop drink pods with specific health benefits for targeted ailments, such as stress relief or digestive support. - **Multi-symptom Relief:** Disruptive innovation opportunity: Create all-in-one products that provide relief for various symptoms, offering convenience and efficiency for consumers. - **Versatile Brewing Systems:** Disruptive innovation opportunity: Design brewing systems that can accommodate a wider range of single-serve pods, expanding beverage options for consumers. ### Industries Being Reshaped - **Functional Beverages:** Disruptive innovation opportunity: Develop functional beverage products with targeted health benefits, catering to consumers seeking convenient wellness solutions. - **Pharmaceuticals:** Disruptive innovation opportunity: Combine pharmaceutical ingredients with beverage formats to create novel and easily consumable medicinal products. - **Home Appliance:** Disruptive innovation opportunity: Innovate on coffee-brewing machines and other home appliances to support the growing demand for adaptable beverage preparation. ## Related on Trend Hunter - [Functional Wellness Coffee Pods](https://www.trendhunter.com/trends/coffee-and-matcha-pods.md) - [Triple-Action Cold Medications](https://www.trendhunter.com/trends/haleon-cold-and-flu-nurse-capsules.md) - [Free-From Kids Cold Medications](https://www.trendhunter.com/trends/genexa-cold-and-flu-medicines.md) - [Sickness Survival Kits](https://www.trendhunter.com/trends/man-cold-relief-kit.md) - [Chewable Flu Medications](https://www.trendhunter.com/trends/chews-cold-flu.md) - [Congestion-Fighting Shower Steamers](https://www.trendhunter.com/trends/cold-kicker.md) - [Savory Cough Drops](https://www.trendhunter.com/trends/soup-drops.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md)