# Undressing Woman Wines Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage By Marissa Liu | Published 2009-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drink-n-stick-wine References: [bevlaw](http://www.bevlaw.com/bevlog/wine/functional-packages-part-3) & [msplins06.bon.at](http://msplins06.bon.at/~admin278/webshop/frontend/scripts/index.php?groupId=130500&productId=210103&setMainAreaTemplatePath=mainarea_productdetail.html&query=) The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of [plastic adhesive clothes](https://www.trendhunter.com/trends/the-prisoner-red-blend) (including various styles of skirts and blouses) with which you can dress your pin-up girl bottle. Dressing up or striping down the Drink ‘n’ Stick wine pin-up girl is bound to become part of a [popular drinking game](https://www.trendhunter.com/trends/drink-redacted). Drink ‘n’ Stick wine will provide endless hours of entertainment as well as a smoothly blended Australian red wine. The Claire Valley South Australian wine is a blend of [Mataro and Shiraz](https://www.trendhunter.com/trends/barossa-ink-shiraz) and comes with a wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Wine Labels:** The Drink 'n' Stick wine introduces a new trend of interactive wine labels that allow consumers to engage with their beverage in a unique way. - **Customizable Wine Packaging:** The adhesive clothes provided with the Drink 'n' Stick wine showcase the trend of customizable wine packaging, allowing consumers to personalize the appearance of their wine bottles. - **Gamified Drinking Experience:** The Dress 'n' Stick wine bottle's clothing options create a trend of gamifying the drinking experience, encouraging consumers to play dress-up or strip-down games while enjoying their wine. ### Where This Applies - **Wine and Spirits:** The Drink 'n' Stick wine highlights the disruptive innovation opportunity for the wine and spirits industry to experiment with interactive and customizable packaging that enhances consumer engagement. - **Packaging and Design:** The adhesive clothes feature on the Drink 'n' Stick wine bottle opens up a disruptive innovation opportunity for the packaging and design industry to create more interactive and personalized packaging solutions for various products. - **Party and Entertainment:** The gamified drinking experience offered by the Dress 'n' Stick wine bottle presents a disruptive innovation opportunity for the party and entertainment industry to develop new games and activities that combine drinking and interactive elements. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Juicy Wine Cocktails](https://www.trendhunter.com/trends/drop-needle-drinks.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md)