# Dry January Drink Lockers HOP WTR's HOP LOCKR is for Locking Up Alcohol During Dry January By Laura McQuarrie | Published 2022-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-locker References: [prnewswire](https://www.prnewswire.com/news-releases/lock-up-your-booze-in-hop-wtrs-hop-lockr-for-the-driest-dry-january-yet-301700830.html) & [hopwtr](https://hopwtr.com/pages/hop-lockr)  Non-alcoholic sparkling hop water brand [HOP WTR](https://www.trendhunter.com/trends/hop-wtr-drink) dropped a drink locker called HOP LOCKR with the intention of helping people to meet their [Dry January goals](https://www.trendhunter.com/trends/anything-but-dry-january). HOP LOCKR was created to keep alcohol locked up until February 1st so that any alcohol on hand is kept out of sight and out of mind. After the HOP LOCKR arrives and it's stocked with alcohol, people will be supported with their goal since HOP WTR will send the combination to unlock the HOP LOCKR in celebration of a successful Dry January. Every year, an increasing number of people are joining Dry January challenges and as a result, they are adopting [mindful drinking habits](https://www.trendhunter.com/trends/dryish-january1), diving deeper into the sober-curious movement or abstaining from alcohol completely. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beverages Market Growth:** HOP WTR's HOP LOCKR is a response to the growing interest in non-alcoholic beverages and presents an opportunity for companies in the market to create innovative products that cater to consumers' desire for healthier drink options. - **Personalized Health and Wellness:** HOP LOCKR's emphasis on meeting personal health goals presents an opportunity for companies in the health and wellness industry to create personalized products that help individuals reach their goals and maintain healthy habits. - **Smart Lock Technology:** HOP LOCKR's integration of smart lock technology presents an opportunity for companies in the tech industry to create innovative locking solutions for a variety of purposes, from securing valuables to controlling access to shared spaces. ### Where This Applies - **Beverage Industry:** The HOP LOCKR highlights the demand for non-alcoholic beverage options and presents an opportunity for companies in the industry to create innovative products and cater to consumers who want to cut back on their alcohol consumption. - **Health and Wellness Industry:** The HOP LOCKR caters to individuals who want to improve their health, presenting an opportunity for companies in the health and wellness industry to create personalized products and services that help people achieve their goals. - **Smart Lock Industry:** HOP WTR's HOP LOCKR reflects the growing interest in smart lock technology and presents an opportunity for companies in the industry to create innovative solutions that address various security needs and applications. ## Related on Trend Hunter - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Habit-Building Non-Alcoholic Challenges](https://www.trendhunter.com/trends/dryish-january-challenge.md) - [Dry January Drink Menus](https://www.trendhunter.com/trends/hopdoddy-burger-bar.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md) - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Dry January Kits](https://www.trendhunter.com/trends/dry-january-survival-kits.md) - [Anti-Late Night Texting Tools](https://www.trendhunter.com/trends/dnt-txt-lockbox.md)