# Life-Saving Water Frank Water Funds Safe Drinking Water for Those in Need By Cowbag | Published 2007-03-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/drink-frank-water-save-lives References: [frankwater](http://www.frankwater.com) Frank is an independent, not for profit water company from Bristol, UK. Frank Water is run by a dedicated voluntary team who aim to supply the UK’s demand for [bottled water](https://www.trendhunter.com/trends/wenlock-spring) in a responsible way, by giving the net profits (100%) to technology-based clean water projects around the world. For example, every litre of [Frank spring water](https://www.trendhunter.com/trends/fathers-deer) bought in the UK will help fund 200 litres of clean, safe drinking water for those who need it abroad, where obtaining clean water is often the difference between life and death. "We are determined to stay upbeat and focus not on what we cannot do but on what we can," Frank Water says. "It's tough out there -- but we are optimistic. We've helped over 25,000 people access clean water so far. We're happy about that." This water should become the new trend -- think of the difference it could make. **Contact Information** Frank Water [website](http://www.frankwater.com/) Frank Water on [Facebook](http://www.facebook.com/pages/FRANK-Water/54676853433) Frank Water on [Twitter](https://twitter.com/#!/frankwater) ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Responsible Water Consumption:** Opportunity to promote responsible water consumption by supporting clean water projects through the purchase of bottled water. - **Technology-based Clean Water Projects:** Opportunity to invest in and develop technology-based solutions for supplying clean water to communities in need. - **Life-saving Water Initiatives:** Opportunity to create and support initiatives that provide clean water to those who need it, potentially saving lives. ### Where This Applies - **Bottled Water Industry:** Opportunity to innovate in the bottled water industry by offering socially responsible products that support clean water initiatives. - **Water Purification Industry:** Opportunity to develop innovative water purification technologies to ensure access to clean drinking water in communities around the world. - **Charitable Organizations:** Opportunity for charitable organizations to invest in and support technology-based clean water projects that provide life-saving water to those in need. ## Related on Trend Hunter - [Clean Water Projects](https://www.trendhunter.com/trends/deepwater-well.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Preservative-Free Fruit Waters](https://www.trendhunter.com/trends/real-fruit-water.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Pure Drinking Water Systems](https://www.trendhunter.com/trends/spout-water.md) - [Mental Wellness-Supporting Water Brands](https://www.trendhunter.com/trends/functional-water.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md)