# QSR Cup-Inspired Sneakers The In-N-Out Burger Drink Cup Shoes Have a Recognizable Design By Michael Hemsworth | Published 2021-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drink-cup-shoes References: [hypebeast](https://hypebeast.com/2021/6/in-n-out-burger-drink-cup-shoes-release) & [shop.in-n-out](https://shop.in-n-out.com/drink-cup-shoes.html) The In-N-Out Burger Drink Cup Shoes are a new fashion product created by the [QSR](https://www.trendhunter.com/trends/tim-hortons-x-adidas) brand to offer consumers a way to incorporate a touch of the brand's signature style into their wardrobe. The sneakers feature a slip-on style that is covered in the brand's signature drink cup design to make them instantly recognizable by avid fans. This includes a series of leaning palm trees and wavy lines that all cover the entirety of the sneaker style with a red and white color scheme to boot. The In-N-Out Burger Drink Cup Shoes are priced at $65 per pair and are finished with a logo-marked plaque on the lower section of the sole unit. The limited-edition footwear comes as one of the latest endeavors by a QSR brand to branch out into the world of fashion and provide avid fans with a way to literally wear their fandom. Image Credit: In-N-Out Burgers ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fast Food Fashion:** There is an opportunity for fast food chains to collaborate with fashion brands and create wearable products inspired by their branding - **Brand-inspired Design:** Branding is a powerful tool that can inspire design across different industries, leading to more brand recognition and revenue - **Limited-edition Merchandise:** Creating exclusive merchandise and limited-edition products can generate hype among loyal fans and create a sense of exclusivity that can boost sales ### Industries Being Reshaped - **Fast Food:** QSR brands can expand their product line beyond food and tap into new markets like fashion to attract new customers and increase user engagement - **Fashion:** Collaborating with fast food chains can provide designers with an opportunity to showcase their creativity by incorporating branding into fashion and accessories - **Retail:** QSR brands can partner with retailers to create exclusive merchandise and limited-edition products to increase revenue and create in-store hype for loyal customers ## Related on Trend Hunter - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [QSR-Backed Clog Capsules](https://www.trendhunter.com/trends/crocs-2.md) - [Shoe Brand QSR Collaborations](https://www.trendhunter.com/trends/crocs-clips.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md)