# Unlimited Coffee Subscriptions MyPanera+Coffee Appeals to Those Who Drink Coffee Every Day By Laura McQuarrie | Published 2020-02-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/drink-coffee-every-day References: [prnewswire](https://www.prnewswire.com/news-releases/your-cup-is-always-full-panera-disrupts-the-industry-with-unlimited-coffee-subscription-301012332.html) & [panerabread](http://www.panerabread.com/mypaneracoffee) Millions of adults order and drink coffee every day but many people are painfully aware of how much this habit is costing them. [Panera](https://www.trendhunter.com/trends/unlimited-sip-club) is introducing an unlimited subscription program called [MyPanera](https://www.trendhunter.com/trends/free-coffee-promotion)+Coffee that makes unlimited hot drip coffee, iced coffee and hot tea available for just $8.99 monthly. The new coffee subscription is available to members of MyPanera, Panera's free loyalty program, and helps to connect coffee lovers to high-quality hot and cold beverages without compromise. As Panera CEO Niren Chaudhary says, "We are eliminating the price barrier and the false choices between convenience and quality." Like Panera, a few other food and beverage chains are securing a place in peoples' morning routines with similar [coffee subscription programs](https://www.trendhunter.com/trends/coffee-loop). Image Credit: Panera ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Unlimited Coffee Subscriptions:** The trend of unlimited coffee subscriptions allows coffee lovers to enjoy high-quality hot and cold beverages without compromise. - **Cost-saving Coffee Options:** The trend of cost-saving coffee options addresses the issue of high coffee expenses and offers affordable monthly subscription plans. - **Loyalty Program Enhancements:** The trend of loyalty program enhancements, like Panera's MyPanera+Coffee, aims to connect customers and increase brand loyalty through value-added services. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from offering unlimited coffee subscriptions to attract and retain customers, providing cost-effective options. - **QSR (quick Service Restaurants):** QSR chains can adopt coffee subscription programs to secure a place in customers' morning routines and increase foot traffic to their establishments. - **Retail:** Retailers can explore the potential of offering coffee subscription programs, leveraging their existing customer base to provide value-added services and enhance customer loyalty. ## Related on Trend Hunter - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Year-Long Drink Subscriptions](https://www.trendhunter.com/trends/annual-unlimited-sip-club-membership.md) - [Unlimited Loyalty Programs](https://www.trendhunter.com/trends/panera-unlimited-sip-club.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Loyalty Member-Celebrating Events](https://www.trendhunter.com/trends/mypanera-week.md) - [Members-Only Coffee Passes](https://www.trendhunter.com/trends/cold-brew-pass.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Unlimited Fountain Drink Subscriptions](https://www.trendhunter.com/trends/chewys-drink-club.md)