# Bone Broth Cleanses Botanic Lab's Drink Cleanse Addresses Protein During a Detox By Laura McQuarrie | Published 2016-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-cleanse References: [trndmonitor](https://trndmonitor.com/drink-spotlight-botanic-lab-cleanse-bone-broth/) & [botanic-lab](http://botanic-lab.co.uk/collections/quick-order) The newest drink cleanse from [Botanic Lab](https://www.trendhunter.com/trends/feel-free-kava-mate-tonic) introduces 'Cleanse + [Bone Broth](https://www.trendhunter.com/trends/cooking-bone-broth),' which specifically addresses "those who are concerned about protein intake when embarking on a cleanse." The kit focuses on bone broth's ability to benefit one's digestive health by cleansing, repairing, calming and nourishing the body's joints, bones and tissues, which appeals to the Boomer demographic. Botanic Lab boasts that its newest cleanse program includes about 20 grams of easily digestible proteins per day. Items in the kit include 'BOTANIC' juices, as well as 'ISOTONIC,' 'TONIC' and 'PLANTMILK' varieties. As an alternative to juice cleanses, detox programs that put a focus on familiar foods for cleansing are giving consumers more peace of mind when it comes to adopting such an extreme practice as a cleanse to give their body a chance to rest and reset. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Bone Broth Cleanse:** The popularity of the bone broth cleanse trend shows an opportunity for innovation in the functional foods industry. - **Protein Focused Detox:** The protein-focused detox trend presents an opportunity for the supplement industry to create high-protein products that support a healthy lifestyle. - **Alternative to Juice Cleanses:** The trend towards alternative cleansing methods presents an opportunity for food and beverage companies to offer more diverse and accessible detox options. ### Industries Being Reshaped - **Functional Foods:** The bone broth cleanse trend presents an opportunity for the functional foods industry to create innovative products that incorporate the benefits of bone broth. - **Supplements:** The protein-focused detox trend presents an opportunity for the supplement industry to create high-protein products that support a healthy lifestyle. - **Food and Beverage:** The trend towards alternative cleansing methods presents an opportunity for food and beverage companies to offer more diverse and accessible detox options. ## Related on Trend Hunter - [Protein-Packed Juice Cleanses](https://www.trendhunter.com/trends/nkter-juice-bar-and-koia.md) - [Savory Collagen Protein Powders](https://www.trendhunter.com/trends/ancient-nutrition-bone-broth-protein.md) - [High-Protein RTD Bone Broths](https://www.trendhunter.com/trends/dr-kellyann-petrucci.md) - [Replenishing Bone Broth Packets](https://www.trendhunter.com/trends/akrrush.md) - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Tomato-Infused Bone Broths](https://www.trendhunter.com/trends/tomato-beef-bone-broth.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Nutritious Pouch-Packaged Broths](https://www.trendhunter.com/trends/daylesford-organic.md) - [Powdered Bone Broth Shakes](https://www.trendhunter.com/trends/bone-broth-shake.md)