# Cane Sugar Energy Drinks The 'SOCKO' Energy Drink Brand Focuses on Naturally Stimulating Drinks By Michael Hemsworth | Published 2016-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-brand References: [prnewswire](http://www.prnewswire.com/news-releases/socko-beverages-inc-launches-socko-energy-drink-in-arizona-300214295.html) & [drinksocko](https://drinksocko.com) Recently launched in Arizona, the 'SOCKO' energy drink brand hopes to bring two great options to the market for a variety of different consumers to enjoy. The original flavor of 'SOCKO' is sweetened with 100% pure cane sugar to decrease the prevalence of [high-fructose corn syrup](https://www.trendhunter.com/trends/unsweetened-soft-drinks). The 'SOCKO' energy drink brand also offers a 'Slim' option that is just ten calories to help offer a [low-calorie option](https://www.trendhunter.com/trends/citrus-freeze) for those on restrictive diets. The 'SOCKO' energy drinks are set to be distributed through the [Southern Wine and Spirits](https://www.trendhunter.com/trends/genetic-optimization) of Arizona brand. The simple, cool color cans of the 'SOCKO' energy drinks are intended to create a product that doesn't seem too extreme or stimulating like others on the market. Instead, the boost that 'SOCKO' provides will be more mellow and enjoyable. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cane Sugar Energy Drinks:** Opportunity for disruptive innovation: Explore alternative natural sweeteners to further reduce the prevalence of high-fructose corn syrup in energy drinks. - **'slim' Low-calorie Energy Drinks:** Opportunity for disruptive innovation: Develop innovative low-calorie energy drink options that cater to health-conscious consumers on restrictive diets. - **Mellow Energy Boost:** Opportunity for disruptive innovation: Create energy drinks that provide a more subtle and enjoyable boost, targeting consumers who seek a less extreme stimulation. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for disruptive innovation: Introduce new energy drink formulations and flavors that align with consumer preferences for natural ingredients and healthier options. - **Food and Beverage Distribution:** Opportunity for disruptive innovation: Develop efficient distribution networks to expand the availability of cane sugar and low-calorie energy drink options to a wider consumer market. - **Health and Wellness:** Opportunity for disruptive innovation: Combine the energy drink market with the health and wellness industry by creating energy drinks that support overall well-being and cater to specific dietary needs. ## Related on Trend Hunter - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Sugar-Free Energy Alternatives](https://www.trendhunter.com/trends/epicurium.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Better-For-You Energy Alternatives](https://www.trendhunter.com/trends/somi.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md)