# Bone Broth Smoothies Brodo's 'Brothie' Offers a New Way to Drink Bone Broth By Laura McQuarrie | Published 2018-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-bone-broth References: [foodandwine](https://www.foodandwine.com/news/brothies-brodo-smoothies-bone-broth) & [brodo](https://www.brodo.com/blog/brothie-bone-broth-smoothie) Over the past few years, health-conscious consumers looking for functional, protein-rich beverages have found satiety in [bottled bone broth beverages](https://www.trendhunter.com/trends/sipping-broth)—but [Brodo](https://www.trendhunter.com/trends/brodo-sampler-box) is now offering an entirely new way for people to drink bone broth and enjoy the immune support and healing compounds that bone broth offers. Brodo recently added 'Brothies' to its menu, which put a twist on the classic smoothie. Like an ordinary blended beverage, the drinks are packed with nutrient-dense fruits, vegetables and seeds, but also share the natural collagen protein and amino acids of bone broth. At its New York location, Brodo is serving a trio of Brothies for the summer: the beet- and berry-tinted Deep Purple, Garden Green, which is rich in Vitamins A, C and K, and Everything Orange featuring the bright, distinctive hues of turmeric, carrot, mango and more. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** The rise of bone broth smoothies taps into the growing trend of functional beverages that offer health benefits beyond hydration. - **Blended Superfoods:** Combining nutrient-dense fruits, vegetables, and seeds with bone broth creates a new market for blended superfood products. - **Alternative Protein Sources:** Bone broth smoothies provide a unique and innovative way for health-conscious individuals to incorporate protein into their diets. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredients. - **Wellness and Health:** The growing demand for functional, health-focused beverages presents opportunities for the wellness and health industry to create and promote bone broth smoothies as a convenient way to boost immunity and overall well-being. - **Fitness and Nutrition:** Fitness and nutrition industries can leverage bone broth smoothies as a way to provide athletes and health-conscious individuals with a protein-rich, nutrient-dense option to support their active lifestyles. ## Related on Trend Hunter - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Nutrient-Dense Bone Broths](https://www.trendhunter.com/trends/brodo-sampler-box.md) - [Powdered Bone Broth Shakes](https://www.trendhunter.com/trends/bone-broth-shake.md) - [Replenishing Bone Broth Packets](https://www.trendhunter.com/trends/akrrush.md) - [Savory Collagen Protein Powders](https://www.trendhunter.com/trends/ancient-nutrition-bone-broth-protein.md) - [Bone Broth Concentrates](https://www.trendhunter.com/trends/bone-broth-concentrates.md) - [CBD-Infused Bone Broths](https://www.trendhunter.com/trends/identity-bone-broth.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Tomato-Infused Bone Broths](https://www.trendhunter.com/trends/tomato-beef-bone-broth.md)