# Pretzel Highways 'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is By Marissa Brassfield | Published 2010-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drink-and-drive-by-ferdi-rizkiyanto References: [behance.net](http://www.behance.net/Gallery/Drink-and-Drive/380857) & [facebook](http://www.facebook.com/ferdi.rizkiyanto) Drunk driving is a deadly, dangerous endeavor, and 'Drink and Drive' by Ferdi Rizkiyanto is a photo set that shows just how twisted roads can get when you're under the influence. With the tagline "*When You* decide to [drink and drive](https://www.trendhunter.com/trends/drunk-mode-locker)," the campaign reinforces the notion that driving drunk is a decision rather than an accident. Check out more shots of Ferdi Rizkiyanto's [anti-drunk driving campaign](https://www.trendhunter.com/trends/roadwayreport) above, and keep clicking for more reasons to [call a cab](https://www.trendhunter.com/trends/taxi-driver) when you've had too much to drink. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Anti-drunk Driving Campaigns:** Designing engaging and impactful campaigns to raise awareness about the dangers of drunk driving. - **Safe Transportation Solutions:** Developing innovative transportation options and technologies to ensure safe and sober rides for individuals. - **Responsible Consumption Initiatives:** Promoting responsible alcohol consumption and educating individuals about the consequences of drinking and driving. ### Sectors Adopting This - **Automotive Industry:** Manufacturing and promoting alcohol-detecting technologies and safety features in vehicles to prevent drunk driving accidents. - **Ride-sharing Industry:** Expanding and improving ride-sharing services to provide convenient and affordable alternatives to individuals who have consumed alcohol. - **Alcohol Industry:** Partnering with organizations and supporting initiatives that promote responsible drinking and discourage drinking and driving. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)