# People-Hanging Campaigns Don't Drink and Drive Billboards in Russia are Bloody Gruesome By Summer Luu | Published 2011-01-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drink-and-drive-billboards References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/in-russia-dont-drinkdrive-billboards.html) These Don't Drink and Drive billboards from Russia should get you thinking twice the next time you're [drinking](https://www.trendhunter.com/trends/gordons-mix-it-up). The gruesome ads feature a [human prop pierced through the billboard](https://www.trendhunter.com/trends/worlds-heaviest-billboard), with blood dripping from its body. Another ad reenacts the same accident but with the hung dummy holding a steering wheel. The tag line simply says, "This could be your body." Wow, the Russian Don't Drink and Drive billboards really get straight to the point. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Shocking Advertising:** This trend highlights the use of shocking and gruesome imagery in advertising campaigns to grab attention and create a lasting impact. - **Viral Marketing:** This trend emphasizes the power of viral marketing by creating ads that are likely to be shared extensively on social media platforms due to their shocking and provocative nature. - **Behavior Change Campaigns:** This trend focuses on using provocative advertising to raise awareness and encourage behavior change, specifically related to drinking and driving. ### Where This Applies - **Outdoor Advertising:** This industry can leverage shocking and attention-grabbing advertising techniques like the human prop billboards to capture the audience's attention and deliver impactful messages. - **Marketing and Advertising Agencies:** This industry can explore disruptive and provocative advertising methods to create campaigns that generate significant public interest and social media engagement, leading to increased brand exposure and awareness. - **Health and Safety Organizations:** This industry can adopt shocking and provocative advertising techniques to deliver powerful messages and raise awareness about important issues, such as the dangers of drinking and driving. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)