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# Calming Drink Campaigns
The Drink AcquaFloral Print Ads Features Adorable Illustrations

By Meghan Young | Published 2011-11-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/drink-acquafloral
References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/acquafloral-church-king-kong-shark/) & [acquafloral](http://www.acquafloral.com/)

The Drink AcquaFloral ad campaign is utterly adorable. It features [cute illustrations](https://www.trendhunter.com/trends/oodles-of-doodles) that perfectly convey just how much of a calming effect this bottled drink can have on people. Church fire? Easy. King [Kong](https://www.trendhunter.com/trends/drink-kong)? No sweat. Shark attack? Not a problem. While others might scream and run away from these dire situations, those who heeded the Drink AcquaFloral ad campaign will only feel at peace.

Conceived and executed by Kong, an ad agency based in Brazil, the Drink AcquaFloral ad campaign was illustrated by Marcelo Sacramento. Relying on classic Asian cartoons as inspiration, he has managed to take a popular cartoon form and make it suitable for the Drink AcquaFloral ad campaign. It works to put that same smile that is on the AcquaFloral drinkers face on the viewer's face as well.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 25% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Cute Illustration Marketing:** Opportunity for brands to incorporate cute illustrations in their marketing campaigns to convey a calming effect.
- **Emotional Branding:** Brands can focus on creating emotional connections with consumers by promoting the calming effects of their products.
- **Influence of Asian Culture in Advertising:** An emerging trend of drawing inspiration from classic Asian cartoons to create visually appealing and relatable ad campaigns.

### Who This Affects Most

- **Beverage:** Beverage companies can explore using cute illustrations and emotional branding to market their calming drinks.
- **Advertising:** Advertising agencies can offer creative solutions to their clients by incorporating cute illustrations and Asian cultural elements in their campaigns.
- **Digital Media:** Social media platforms and websites can create engaging content featuring cute illustrations and emotional branding to attract and retain users.

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