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# Iconically Branded Mini Purses
Burberry's New D-Ring Mini Bags are Inspired by Classic 1912 Style

By Madison Mackay | Published 2018-06-20 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/dring-mini-bag
References: [hypebae](https://hypebae.com/2018/6/burberry-d-ring-bags-check-print-black) & [uk.burberry](https://uk.burberry.com/womens-new-arrivals-new-in/)

Luxury fashion house [Burberry](https://www.trendhunter.com/trends/burberry-classics) created a new line of D-Ring Mini Bags that have a box-like silhouette with a long flap closure and a spacious interior.

Each bag is offered in three sizes: medium, small and mini, to ensure a bag that is the right size for each consumer. The classic and iconic D-Ring detail placed at the front of each product was originally used by the brand in 1912 for attaching important items to coats -- now, it is used as a closure for the purses. There are three different [color options](https://www.trendhunter.com/trends/emerald-dolce-box-bag), including the brand's iconic check print pattern, tan and check print or a sleek all-black colorway.

All of the D-Ring Mini Bags from Burberry will be available online later this month.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 39% | Activity: 17% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Mini Bag Trend:** The rise of mini bags presents an opportunity for fashion brands to create compact and stylish accessories.
- **Iconic Branding Trend:** Incorporating iconic brand details into products allows luxury fashion brands to tap into nostalgia and attract loyal customers.
- **Customized Sizing Trend:** Offering multiple size options for bags caters to individual preferences and provides a personalized experience for customers.

### Sectors Adopting This

- **Fashion Industry:** Fashion brands can capitalize on the mini bag trend by designing and promoting their own collection of compact purses.
- **Luxury Goods Industry:** Luxury brands can leverage iconic branding trends to create products that evoke a sense of heritage and exclusivity.
- **Online Retail Industry:** Online retailers can benefit from the customization trend by offering a wide range of sizes and colors for customers to choose from.

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