# Rugged Mountaineer Lookbooks The Driftwood Tales SS 2014 Lookbook Takes a Hike By Vasiliki Marapas | Published 2014-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/driftwood-tales-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/06/20/the-driftwood-tales-spring-summer-2014-lookbook/) & [thedriftwoodtales.tumblr](http://thedriftwoodtales.tumblr.com/) The Driftwood Tales SS 2014 lookbook takes place on a secluded mountainside. This marks the [inaugural collection](https://www.trendhunter.com/trends/the-carnival-golf-collection) for the Dutch [golf wear brand](https://www.trendhunter.com/trends/callaway), and the accompanying lookbook was put together by Martijn Andriessen, former creative director for O'Neill. The collection is comprised of [short-sleeved tees covered in graphic prints](https://www.trendhunter.com/trends/radmor-golf) and contrasting colors, and three matching caps with removable magnetic ball markers. Though the clothing would probably make more sense being worn on the manicured, artificial green lawn of a golf course, by situating its ruggedly handsome, long-haired model on rocky terrain, Andriessen and Drift Wood Tales ensure that the clothes really stand out. Overall, the strong debut collection combines a strong love of the game with striking cultural influences. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 93% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Graphic Prints:** Disruptive innovation opportunity: Develop a technology that allows for customizable, on-demand graphic prints on clothing. - **Rugged Fashion:** Disruptive innovation opportunity: Create a line of fashionable outdoor clothing that combines style with durability and functionality. - **Removable Accessories:** Disruptive innovation opportunity: Design customizable accessories for clothing that can be easily attached and removed. ### Where This Applies - **Golf Wear:** Disruptive innovation opportunity: Integrate technology into golf wear to enhance performance and comfort. - **Outdoor Clothing:** Disruptive innovation opportunity: Develop innovative materials and designs for outdoor clothing that provide better protection and comfort in extreme weather conditions. - **Fashion Accessories:** Disruptive innovation opportunity: Create innovative fashion accessories that offer unique customization options and versatility. ## Related on Trend Hunter - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Technical Golfwear Capsules](https://www.trendhunter.com/trends/lucky-charms-capsule.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Elevated Golf Apparel](https://www.trendhunter.com/trends/eastside-golf-4.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md)