# Coffee Subscription Services Driftaway Coffee Subscriptions Make Thoughtful Holiday Presents By Alyson Wyers | Published 2015-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/driftaway-coffee References: [buzzfeed](http://www.buzzfeed.com/persefoni/18-amazing-gifts-for-anyone-who-is-obsessed-with-c-174ag) & [driftaway.coffee](https://driftaway.coffee/) If you are looking for a gift to give a coffee lover this holiday season, a Driftaway Coffee subscription is an excellent choice. You can get [freshly roasted coffee delivered](https://www.trendhunter.com/trends/death-wish-coffee-1) with four new profiles every month. This is a great way to give your morning routine an added boost. Their starter kit contains four different kinds of coffee from around the world so you can test your palate and see what you like. This way you can pick your favorites either online or through the Driftaway Coffee app. The [tasting kit](https://www.trendhunter.com/trends/chocolate-coffee-tasting) covers light to dark roasts with fruity, classic, balanced and bold flavors. Currently they are highlighting coffee beans from Tanzania, Honduras, Colombia and Mexico. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee Subscription Services:** Opportunity to disrupt the coffee industry by offering personalized coffee experiences through subscription services. - **Freshly Roasted Coffee:** Opportunity to disrupt the traditional coffee supply chain by delivering freshly roasted coffee directly to consumers. - **Personalized Coffee Tasting:** Opportunity to disrupt the coffee tasting experience by offering curated coffee profiles for individual preferences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of coffee subscription services by offering innovative coffee products and services. - **E-commerce:** There is an opportunity for e-commerce platforms to partner with coffee subscription services to provide a seamless online coffee shopping experience. - **Technology:** The technology industry can create coffee-related apps and platforms to enhance the coffee subscription experience and offer personalized recommendations. ## Related on Trend Hunter - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Specialty Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendars.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md)