# Minimalist Automotive Air Fresheners The Drift Rove Car Freshener Has an Aluminum Body By Michael Hemsworth | Published 2021-04-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drift-rove References: [uncrate](https://uncrate.com/drift-rove-car-freshener/) & [drift.co](https://drift.co/) Automotive air fresheners are often associated with overpowering fragrances and a plastic construction, so the Drift Rove car freshener is positioned as a decidedly more stylish alternative. The [car air freshener](https://www.trendhunter.com/trends/carfume-vending-machine) features a [premium aluminum metal construction](https://www.trendhunter.com/trends/metal-aroma) that will discreetly fit in well with the existing accoutrements on the dashboard. The internal scent cartridge will offer [non-toxic, phthalate-free aromas](https://www.trendhunter.com/trends/premium-scented-oil-diffuser) to enjoy which will be circulated around the car cabin by the climate control system. The Drift Rove car freshener will offer up to 30 days of freshening per cartridge and can be purchased with the scent of the month program. This will provide drivers with a different scent every month to keep their car smelling fresh at all times. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 52% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Premium Car Accessories:** Opportunity for a premium and stylish line of car accessories that offer discreet and safe features such as non-toxic, phthalate-free aromas to enjoy. - **Sustainable Car Fresheners:** Opportunity for eco-friendly car fresheners that offer fresh scents that are non-toxic and gentle on the environment. - **Subscription-based Car Accessories:** Opportunity for a subscription-based service for car accessories that offer a different and exciting scent experience every month. ### Who This Affects Most - **Automotive Industry:** Opportunity for car companies to collaborate with premium accessory providers to provide unique and stylish car accessories. - **Eco-friendly Industry:** Opportunity for eco-friendly companies to collaborate with car accessory makers to provide sustainable and environmentally friendly products. - **Subscription-based Industry:** Opportunity for subscription-based companies to establish a new category of product for subscription-based car accessories. ## Related on Trend Hunter - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Mood-Enhancing Car Air Purifiers](https://www.trendhunter.com/trends/fri-air-purifier.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [Canine Hip-Hop Air Fresheners](https://www.trendhunter.com/trends/car-vent-air-freshener.md)